| VLOG is used as a video form of recordability and personalization,and it still keeps high interest in the Internet.Not only Chinese stars,more and more social groups record daily life in Vlog,expressing self-being "see" and "paying attention" needs.Taking athletes as an example,Vlog has become an important carrier of their "visibility" production practice.Social platform headed by Weibo and Tik Tok also extends part of the traditional media to expand the “visibility” needs of athlete groups.The first part introduces the research background and significance.The second part explores the "visibility" space construct of social platform.The third part will combine specific VLOG in the symbol interaction to promote “visibility” content production,as well as media active empowerment,expand the “visibility” of athlete groups under platform mechanism;The fourth part discusses the difference in content of traditional media and social media in the population of athletes: The official media focuses on athletes,and the athlete’s image is simple,which is caused by multiple factors such as media attributes,subjects and audiences.The visibility in the social platform allows more topics to reproduce,activate the subject awareness,athletes began to actively participate in production practice in more ways.It is a better propaganda method in personal level and national level,and will continue,there will be more new media forms in the future. |
