The Influence Of Social Media Sports And Fitness Content Use On Female College Students’ Social Physical Anxiety

Social media has developed rapidly and become an important way to obtain information,self-expression and social entertainment.With the "Internet plus sports" policy,Sports and fitness content n social media is developing rapidly.More and more users are taking part in the discussion of sports and fitness in social media.Social media provides abundant body images.Physical anxiety on social media is spreading,and it endanger women’s physical and mental health.Therefore,it is under the necessity of exploring the social media sports and fitness content use how to play a great influence on female college students’ social physical anxiety.In the objectification theory,the paper focuses on xiaohongshu app,and takes female college students aged 18 ～ 30 as the main research object.The papers point out that social media usage intensity will affect the level of self-objectification,and result in physical anxiety.However,there is no research to discuss the impact of social media use behaviors on self-objectification and social physical anxiety.Therefore,the paper discusses the influence of social media sports and fitness content use from four aspects: social media use intensity,social media content acquisition frequency,social media content production frequency and social frequency in social media,and tries to build a research model.The study found: Female college students’ social media sports fitness content use intensity,content acquisition frequency,content production frequency and social frequency can significantly and positively predict the Internalization of beauty ideals,selfobjectification and social physical anxiety.the Internalization of beauty ideals plays an intermediary role between the social media sports and fitness content use and selfobjectification,and also plays an intermediary effect between social media sports and fitness content use and social physical anxiety.As an intermediary variable,self-objectification plays a role between the use of social media sports fitness content use and social physical anxiety.the Internalization of beauty ideals and self-objectification play a sequential intermediary role between the social media sports and fitness content use and and social physical anxiety.In the objectification theory,the paper focuses on the social media sports and fitness content use how to influence the female college students’ social physical anxiety,Improving the research on social physical anxiety.The paper hopes to help female college students use social media sports and fitness content healthily,Avoiding the risk factors that may cause negative feelings.