Gender Anxiety In Short Video Narration

In recent years,with the rapid development of China’s politics,economy and culture,the gradual improvement of citizens’ quality in all aspects,the upsurge of female consciousness and other reasons.People began to pay more and more attention to women’s living conditions,especially on short video social platforms such as Douyin.The click rate of women’s anxiety in various aspects,such as age anxiety,appearance anxiety and marriage anxiety,was high,and became a hot topic for a long time.Therefore,with the development of digital feminism in full swing today,what kind of issues such as gender anxiety and female anxiety have been transmitted and expressed through short videos? What are the thoughts of contemporary women facing different issues of anxiety? How the audience understands these issues and what attitude they have towards them are all specific issues that we need to discuss.This study placed women’s anxiety on a social platform,observed the content of visual narrative,and studied the visual narrative of women’s anxiety and the specific impact of gender from the perspective of digital feminism.By observing the short video content,live broadcast,interviews and comments of three Tiktok anchors,the content directly displayed in their videos,metaphors and audience feedback are explored in detail.This paper examines the reasons for the rapid increase of female anxiety in recent two years,discusses the situation that female anxiety is influenced by various explicit and implicit requirements in contemporary society,and the results of female’s selfdistrust,lack of courage,and even pathological psychology.On the basis of reviewing the existing literature,this paper first discusses that the topic of women’s anxiety has finally been taken seriously as women’s anxiety has been widely discussed and worried by the public after they show their anxiety through the media platform.In the context of the rapid development of short videos and the increasingly serious anxiety of women,women rely on short videos,live broadcast and other forms of anxiety narrative has become an important media phenomenon,and has brought great influence and topic.For this media phenomenon,this paper discusses the reasons for its emergence,the way of presentation,the influence and the countermeasures,and explains the whole process of its anxiety narrative in detail based on the social misreading of women,stereotype,male gaze,discourse construction of social rights,visibility and other relevant knowledge.As well as the development and deformation of feminism in the era of digital media,the author tries his best to find solutions to women’s anxiety through research and observation,and is committed to discovering its social implications.