QY Sports Development Co.,Ltd. Business Model Case Study

With the rapid development of Internet technology,as big data,artificial intelligence and other technologies continue to penetrate into people’s lives,the underlying logic technologies of various industries are undergoing subversive changes,and the format and ecology of the sports industry are also undergoing tremendous changes.With changes,the sports industry has entered the "Internet +" era.With the development of "Internet + sports",the entire industry has been subdivided into many fields.At the same time,it has also spawned the development of platform companies that integrate sports goods production and sales,fitness,sports events,and big data.Among them,sports companies with social attributes can closely connect all links of the "Internet + sports" upstream and downstream supply chain because of their compatible attributes.Driven by the application of new technologies and the country’s active sports policies,the sports industry will also have new business models.Integrating the sports industry with social attributes and platform thinking will become an important force to promote the rapid development of the sports industry.QY Sports Development Co.,Ltd.is a sports training enterprise dedicated to serving millions of families.Since the establishment of the company,various businesses have expanded rapidly,and branches have been established in Shanghai and Dalian.At present,the company’s main business covers sports training,event organization,catering management,corporate team building,coach training,and online shopping malls.The company uses online and offline training management methods.Provide the most professional solutions for people who love sports.This article uses QY Sports as the case study object to sort out and refine the company’s development course since its establishment in 2018.As a start-up company,the company’s founding team has distinctive characteristics,and the bottleneck encountered in development is also common to many start-ups.The right problem is highly representative.Although the enterprise platform is small,it is a typical business model based on "Internet + social +sports",and has its own uniqueness among similar sports platform companies.This article analyzes the business model of QY Sports on the basis of combing and researching the relevant documents of the business model,and puts forward specific solutions based on the actual situation of the company.