Research On The Emotional Labor And Affective Labor Of Network Anchor

Webcasting is a typical non-material labor,which is the emotional practice that people put into the process of virtual communication and interaction.The relationship between the emotional labor and affective labor of the network anchor is a process of microscopic specific to macro in-depth transformation,emotional labor is the process of the network anchor debugging the heart,decorating the emotions and showing itself,and the affective labor is the process of incorporating the results of the anchor’s emotional labor into the platform capital operation system,and showing the subjectivity of the anchor and the process of actively constructing social relations with fans.The emotional labor and affective labor of network anchors have important social values,can play a social emotional buffer function,and provide emotional comfort for the majority of netizens under the background of the epidemic.It can promote the development of social group diversity and promote the development of symbiotic ecology between groups.It also helps to promote employment,enhance the realistic expectations of the bottom society,and promote social equity.And it helps anchors achieve subjective production and realize self-worth.However,there are also many problems such as no threshold for anchors to enter the job,lack of cultural connotation,low professional recognition,lack of supervision,and adverse effects on social atmosphere.To optimize it,first of all,network anchors should develop a good aesthetic and give play to the initiative of the anchors themselves.Encourage network anchors to innovate live broadcast content,expand the cultural connotation of live broadcasting,and enhance the public’s recognition of the anchor industry.Enhance the media literacy of netizens,improve the environment for anchors to work,and improve regulatory mechanisms.The government and society will comprehensively check and supervise from all sides to create a harmonious live broadcast environment.