The Spillover Effect Of The Placement Of Universities At The 31st Universiade Games

The arrival of the 31 st Universiade is an important battle for Chengdu to build a famous cultural city,which is an excellent opportunity for the economic,sports and cultural development of Chengdu.Chengdu universities actively support the work of the Universiade in the preparation process,which not only provides help for the event,but also provides an opportunity for the university to self-develop.The school takes advantage of this east wind to actively carry out the construction.After the placement of the Universiade venues,what changes the event will be worth looking forward to and studying.This paper studies the spillover effect of the Universiade venues,including the literature data method,Delphi method,questionnaire survey method,interview method and mathematical statistics method.This study first determined the dimension of the spillover effect in the spillover field in various fields and the Delphi method.Among them,there are 4 first-level dimensions,8second-level dimensions and 15 third-level dimensions,which lays a basic research framework for the article.Next,operable questionnaire items were compiled for the determined dimensions,and 550 questionnaires were distributed to students from universities with competition venues,and 520 valid questionnaires were recovered.Then the recovered data was reliability and validity and tested by spss24.0,and the results are data-valid and can be used for subsequent research and analysis.Finally,the data are calculated and verified by a mathematical statistical method suitable for the purpose of this study.Through the above operations,the following research results are obtained: 1.The placement of universities in the Universiade venues has a moderately moderate spillover attitude to students.Under the influence of venue spillover,students ’attitude towards schools and their perception of Universiade events have demographic differences,that is,there are differences in gender,grade and major.2.The inclusion of Universiade venues has a more moderate spillover level for students’ sports intention.There are also demographic differences in gender,grade and major under the influence of venue spillover.3.The placement of the Universiade venues has a moderate positive level of spillover over the school image.The placement of the Universiade venues has greatly improved the sports material and sports spirit and cultural image of the university,and has positively improved the environmental image of the university.4.The rich venue resources of the Universiade applied to universities can produce excellent positive spillover to the venue resources of universities.It has a positive material guarantee and cultural output for the educational conditions,physical education teaching activities,scientific research level,personnel training and venue management mechanism.