Research On Service Marketing Of Q Early Education Center

With the continuous improvement of China’s economic development level,the income of residents has gradually increased.High quality and high-quality early education services are also widely valued by parents.Driven by market demand,a large number of early education institutions have emerged in China,which has caused fierce competition in the industry.In order to occupy an advantageous position in the competition,it is necessary for early education institutions to strengthen the importance of marketing.This paper takes Suzhou Q Early Education Center as the research object.First,it summarizes the relevant theories in the marketing field,and analyzes the service marketing status and service marketing environment of Q Early Education Center.Then,by means of questionnaire,it reveals the various problems and their root causes that it faces in marketing.On this basis,the corresponding optimization scheme and guarantee measures are proposed from the aspects of product,price,channel and promotion.I hope this study can provide reference for the optimization of service marketing of Q Early Education Center.