| With the evolution of media technology,the Internet has built a virtual stage for young people to perform.Some young people choose to show their helplessness,loneliness and depression in the face of social pressure in a decadent and self-mocking way.The most representative one is the feast of youth ‘Bereavement culture’ set off after ‘Ge You lies down’.As a unique youth subculture popular on the Internet,its influence in the vast youth groups from online to offline cannot be underestimated.In the era of social media,a large number of individuals with common life interests and value orientation gather together to form a variety of online interest communities.Following the decline of Tianya and Baidu Tieba,Douban groups have emerged as a gathering place for young people.Based on Randall Collins’ interaction ritual chain theory,this thesis studies the interaction communication within douban group of ‘985 Waste Introduction Project’ from the perspective of a complete interaction ritual chain,and analyzes the constituent factors,operation mechanism and results of the interaction ritual of Douban group.The thesis comprehensively uses the research methods of text analysis,in-depth interview and participatory observation to conduct an essential research on the ‘Bereavement culture’ in social media.Exploring and analyzing ‘Bereavement culture’ group to build interactive process and result of service chain,in order to youth groups on social media platforms sustainable survival and development of the strategy,internal and external inspire of the maintenance of the benign interaction,etc,and reveal the development rule of the growth of social media platforms,explore the new media to the youth subculture of value and influence. |
