Research On Development Countermeasures Of Research Tourism On The Theme Of Ruian Intangible Cultural Heritage

At present,intangible cultural heritage(hereinafter referred to as intangible cultural heritage)has gradually become a major feature of modern tourism.At the same time,the country also vigorously promotes research travel among young people.However,at home and abroad,there are few research results on the development of intangible cultural heritage theme research travel from the perspective of community participation and the integration of intangible cultural heritage tourism.From the actual situation,on the one hand,the intangible cultural heritage has injected a new theme into the development of research travel,and research travel has provided a feasible way for the inheritance of intangible cultural heritage.On the other hand,there are still some drawbacks in the development of research travel of intangible cultural heritage in various regions,such as insufficient exploration of the connotation of intangible cultural heritage,insufficient design of course routes,insufficient professional instructors of intangible cultural heritage research,and less active participation of community residents.Therefore,it is of practical value to explore the development strategies of Rui’an intangible cultural heritage research travel from the perspective of community participation.In terms of case demonstration,this paper,by means of data review and field visits,learned about and summarized the general situation of Rui’an’s intangible cultural heritage and the development status of Rui’an’s research travel on intangible cultural heritage topics.At the same time,it conducted a survey on tourists’ satisfaction in Jingshui Village,Mayu Town,and Dongyuan Village,Huling Town,Rui’an’s research sites on intangible cultural heritage topics.SPSS was used to build an empirical model,and reliability analysis,factor analysis,frequency analysis,mean value analysis,correlation analysis Regression analysis and other methods,combined with on-site interviews,pointed out that there were some problems in Ruian’s research tour of intangible cultural heritage topics,such as inadequate awareness and publicity,low enthusiasm of community residents,inadequate infrastructure,single content of research courses,low professionalism of research instructors and shortage of teachers.In addition,in-depth analysis was made to address the above problems,and further proposed corresponding countermeasures: innovate publicity methods and broaden publicity channels;Enrich community participation methods and improve tourist satisfaction;Strengthen policy support and provide high-quality research facilities;Integrate regional resources and create characteristic research courses;Focus on talent training,build a professional teaching team,so as to improve the tourist satisfaction of Rui’an intangible cultural heritage research sites,create the characteristics of Rui’an intangible cultural heritage theme research travel products,and promote the spread of Rui’an intangible cultural heritage to show new momentum.The novelty of this study is that there are few studies on the evaluation of intangible cultural heritage theme research travel by using SPSS to build an empirical model in the form of measurement.In case selection,Rui’an City with profound intangible cultural heritage was selected,and the academic research on the travel related to the geological research is still in the blank stage.In addition,most of the current research topics on research travel are focused on museum tourism,geological exploration,red culture and rural experience.The research travel on the theme of intangible cultural heritage broadens the new research field of research travel.This paper summarizes the countermeasures and experience of the development of Rui’an research travel on the theme of intangible cultural heritage,which provides a reference value for the protection and inheritance of intangible cultural heritage and the development practice of research travel.