Effect Evaluation And Countermeasures Of Bridge Promotion Activities In Chinese Colleges And Universities

Bridge is a card game that is popular all over the world.Together with chess and Go,it is called "the world’s three major intellectual sports".As a civilized and elegant intellectual sports,bridge helps to improve the comprehensive quality of college students,and can play an active role in the construction of campus culture and all-round education in colleges and universities.In recent years,Chinese Contract Bridge Association has attached great importance to the promotion and popularization of bridge in colleges and universities,and has carried out more than 100 college bridge promotion activities in various provinces and cities across the country,setting off a wave of college bridge promotion and popularization.However,there is currently a lack of research on the effect of bridge promotion in colleges and universities,and theoretical research lags behind practice.It’s unable to determine whether the promotion effect has met expectations,and it’s difficult to improve the activities in a targeted manner.In this context,this study establishes an evaluation index system for the effect of bridge promotion activities in colleges and universities through data research,expert interviews and questionnaire surveys,and determines the weight of evaluation indexes based on the improved AHP method.Then,based on the theory of dynamic fuzzy sets,this study proposes a dynamic fuzzy comprehensive evaluation method for the effect of bridge promotion activities in colleges and universities to evaluate the current situation of the activities.The study found that the overall activity effect is currently at a "good" level and continues to develop well,but the publicity and other aspects need to be improved,and the innovation and other aspects have a downward trend.Finally,in order to solve the problems existing in the current bridge promotion activities in Chinese colleges and universities,this paper proposes corresponding strategies from the perspectives of the event organizers,colleges and universities and college students,and also gives some targeted suggestions.Hoping to have a positive impact on the subsequent bridge promotion activities in colleges and universities,so as to help the further development of bridge in Chinese colleges and universities.