Discourse Analysis Of The Sports Talk Show "Yu Says Sports Xu Jingyu"

In recent years,with the continuous development of the times,the audience demand is increasing,China’s TV,network programs gradually show diversified characteristics,at the same time talk shows in our country development of the continuous maturity,more and more talk shows gradually approached the public’s vision,according to the different needs of the audience,talk shows are gradually divided into different types,but among them sports talk shows basically have a mediocre response,and sports talk shows " Yu Says Sports Xu Jingyu" can stand out among a number of similar programs and win the love of the audience,and the success behind it is worth learning by other sports talk shows in China.Through the method of literature data,case analysis method and discourse analysis method,this paper takes the Bilibili video of "Yu Says Sports Xu Jingyu" as the research object,and focuses on analyzing the reasons for the popularity of the program from three perspectives: text,discourse practice and social practice under the framework of Fairclough’s discourse theory.The first part of the paper mainly analyzes the basic characteristics of words,syntax and structure of the text.The second part explains the connection between "micro" texts and "macro" society from the three links of production,distribution and consumption.The third part analyzes the socio-cultural phenomena reflected in the success of the program.Finally,the advantages of the program are summarized and the main existing problems are analyzed.This paper concludes as follows: "Yu Says Sports Xu Jingyu" can not only use unique original words in word selection,but also quote professional vocabulary in other areas,classic idioms,and Northeast dialects to enrich program expressions,shorten the distance with the audience,and the title can adopt a variety of sentence patterns,the topic is mainly NBA,the text discussion logic is clear in the genre,and the narrative is unique;In the production of the program,the anchor Xu Jingyu uses the "sauna" scene to produce content through pre-assumptions and the use of quotations and parody performance techniques,the anchor and the platform jointly realize the program distribution,and the audience expands the influence of the program in consumption;Macro speaking,the program conforms to the development trend of sports programs,meets the spiritual needs of the audience,and reflects the current popular complaining culture,However,the show also has the problems of fictional facts,lack of professionalism,simple packaging,and excessive entertainment that need to be corrected.