Research On The Path Of Internet Eelebrity Economy To Help The Development Of Beijing Zhangjiakou Sports Culture Tourism Belt

The successful hosting of the 2022 Beijing Winter Olympics promotes the construction of the Beijing-Zhangjiakou sports cultural tourism belt.How to seize the opportunity in the economic recovery period after the epidemic and realize the rapid development of the sports tourism industry is still a question worth discussing.In today’s highly developed Internet,’ Internet celebrity city ’ and ’ Internet celebrity scenic spot ’ can directly drive local economic development and increase the income of employees.With the help of the Internet celebrity economy boom to promote the development of Beijing-Zhangjiakou Sports Cultural Tourism Belt,it is a way to quickly expand its influence and establish a brand image.This study first analyzes the current situation of Beijing-Zhangjiakou sports cultural tourism belt by means of literature review and field investigation.Secondly,it uses case analysis and text analysis to sort out the logic of Internet celebrity economy promoting the development of Beijing-Zhangjiakou sports cultural tourism belt.Finally,based on the 4P-SIPS model constructed in this paper,the path of Internet celebrity economy to promote the development of Beijing-Zhangjiakou sports cultural tourism belt is proposed.The main conclusions are as follows.:(1)The construction of Beijing-Zhangjiakou sports cultural tourism belt has achieved initial results:Beijing-Zhangjiakou sports cultural tourism has rich product categories,showing its own value in accelerating the coordinated development of Beijing-Tianjin-Hebei,promoting the high-quality development of regional economy,and stimulating new hot spots of sports consumption.However,at the same time,there are also problems such as low correlation between products,deviation from the market average price,lack of joint sales network establishment and diversification promotion system formation.(2)At present,the model of " Internet celebrity economy+tourism " has a relatively systematic development logic,which can make tourism destinations quickly enhance their visibility and obtain economic benefits.The Beijing-Zhangjiakou Sports Cultural Tourism Belt and the Internet celebrity economy are highly coupled in three aspects:development concept,audience group and development direction.The Internet celebrity economy has a high feasibility to help the development of the Beijing-Zhangjiakou Sports Cultural Tourism Belt.(3)The path of Internet celebrity economy to help the development of Beijing-Zhangjiakou sports culture tourism belt:①Create high-quality products to achieve emotional resonance with tourists.②Reduce cost and increase efficiency,improve cost performance,and strengthen consumer recognition.③Internal training and external expansion of channels to improve tourist participation.④Improve the diversified promotion system and expand the scope of information sharing.