The Research On The Influence Of Job-Seeker’s Self-promotion On Hiring Recommendation

With the increasingly fierce competition in the labor market,the self-promotion of job seekers,as a common self-presentation tactic,appears more and more frequently in job interviews.The proper self-presentation of job seekers can not only efficiently show the recruiter its most advantageous side,but also be perceived by the recruiter that the job seekers are the most suitable for the required positions.However,how job seekers promote themselves and how to choose self-promotion tactics remains to be discussed.Throughout most of the existing research,or for ingratiation and self-promotion analysis between two tactics,or for two present verbal and nonverbal way of analysis,to study the effect of the job,and there is no research on form and content from presentation to specific division of self-promotion,to fully analyze the different categories of self-promotion tactics for employment effect.In terms of explanation mechanism,existing researches focus on objective matching degree,but ignore its subjective effect,and the degree of explanation is still limited.Therefore,this paper supplements the influence mechanism of self-promotion tactic types on recruiters’ subjective matching perception and hiring recommendation intention,which has profound theoretical value and practical significance.Based on arrogance hypothesis,stereotype content model,person-environment fit theory and competency model,this paper constructs a theoretical model of the impact of job seekers’self-promotion tactics on recruiters’ hiring recommendation from the perspective of recruiters’perception.Experiment 2(self-promotion form:explicit vs.implicit)×2(self-promotion content:competence vs.warmth)×2(Job category:functional management vs.professional technology),a total of 360 questionnaires were distributed in eight research scenarios,of which 320 valid questionnaires were screened out.SPSS24.0 and other data software were used to analyze the collected data to verify the influence of the interaction between the form and content of the self-promotion of job applicants on the hiring recommendation of recruiters,and also verify the significant mediating effect of the perception of person-job fit.The results show that in the form of explicit self-promotion,the effect of competent self-promotion is better than that of warm self-promotion.In the form of implicit self-promotion,the effect of warm self-promotion is better than that of competent self-promotion.In addition,this paper also studies the moderating effect of job category,that is,when the job seeking position is a functional management position,the implicit warm self-promotion will make the recruiter have the strongest hiring recommendation intention;When applying for professional positions,explicit competent self-promotion makes recruiters have the strongest willingness to hire referrals.These findings have important theoretical and practical significance.