Research On The Dilemma And Countermeasures Of Image Practice In The Promotion Of Social Work Station

Image practice is the product of the all-media era.Image practice in the field of social work uses new media as a tool of practice,supplemented by professional methods of social work,and inspires the change of people and the environment by taking photos,telling stories,filming documentaries and community videos.As an emerging grass-roots governance platform,social work service station is not well known to the grass-roots masses.It is urgent to improve the social awareness and public recognition of social work service station through various publicity channels,so that social workers can better provide services for residents in the area.In the all-media era,the promotion work of social work service stations is more and more presented through modern video art,which indicates that the video practice in the field of social work is standing in a new era and has become an important way for the promotion of social work service stations.This study is a qualitative study on the application of video practice in the field of promotion of social work service station.The method of case study is adopted.The author’s own video practice experience in social work service station of Q Street in Jinan City is used as the main research data source.In addition,through in-depth interviews with front-line social workers,social work interns and service objects who are in charge of social work organizations,supervisors and participants in the imaging practice of social work service stations,supplementary research data are obtained,the general process and results of the imaging practice of social work service stations are sorted out,and problems in the promotion of the imaging practice of social work service stations are summarized.This paper analyzes the reasons for the poor effect of video practice in the promotion of social work service stations,and puts forward the countermeasures to optimize the publicity effect.It is found that the general process of image practice for promotion of social work service stations is divided into four stages:preliminary preparation,mid-term shooting,post-production and publicity evaluation.In each stage,the service object should be taken as the standard,based on the two-way interaction between social workers and the service object and the benign change of the service object,and the double ethical requirements of social work and news photography should be followed.In terms of the effect of video practice,it has enriched the publicity methods of social work service stations,expanded the service space of social work service stations,helped social workers to reflect on the service process,promoted the enhancement of service obj ects,and provided a good practice platform for college students majoring in social work.The study further found that due to the lack of experience,there are many problems in the promotion of social work service stations,including:The publicity platform of the social work service station lacks maintenance,and the image communication is insufficient;The publicity channel is relatively narrow,the audience group of image communication is relatively limited;The content of the video is monotonous and lacks innovation in theme selection and supporting copywriting design.In the process of video shooting,it is easy to fall into the ethical dilemma of news photography and social work,which makes the activity effect of social work service stations questionable.The propaganda work of different social work service stations is blind competition,and the image quality is difficult to guarantee.The responsibility of video practice supervisor is not clear enough,and communication with video practitioners is difficult.By analyzing the reasons,the author finds that the main reasons for the poor effect of video practice in the promotion of social work service stations are as follows:There is a mismatch in the assessment standards of the management department for social work service stations,the internal publicity platform of social work service stations is relatively limited,the role of the supervisor of the imaging practice of social work service stations is relatively vague,the service objects of social work service stations have special characteristics,and the social workers generally lack the corresponding imaging technology ability.Finally,in view of these problems,based on the analysis of the causes,based on the macro,meso and micro perspectives,from the administrative management,social work service station,colleges and universities,social workers put forward countermeasures.Administrative departments should optimize the assessment standards of social work service stations and encourage them to carry out video practice activities;Social work service stations should create a good development environment for video practice,output high-quality video works,choose a variety of propaganda platforms,increase the discourse power of social work with the help of mainstream media,improve the video practice supervision mode,strengthen the communication and cooperation with film and television creators,and give full play to the role of "opinion leaders" of service objects.Colleges should add social work video courses and introduce video case teaching;On the one hand,social workers should change the concept of video shooting from "news photography" to "documentary photography".On the other hand,they should improve their comprehensive ability and innovate in practice.