Research On Network Marketing Strategy Of XC Technology Education Company

With the rapid development of the Internet,people’s demand and dependence on the network has gradually strengthened,and the advantages of network marketing have gradually emerged.Therefore,network marketing has been paid attention to by more and more enterprises and become an indispensable means of marketing for all enterprises.Education and training industry is no exception.In the face of fierce competition in the market,the education and training industry expects to build its own network marketing structure quickly with its own business model,seize market share and strive for sustainable development.In this article,XC technology and education company as the object,the use of marketing theory of XC technology and education company network marketing strategy research.First of all,it introduces the basic situation of XC technology and education company and the current situation of network marketing strategy.Secondly,the application of questionnaire survey method found XC technology and education company network marketing strategy problems,through the analysis of the survey results,identified XC technology and education company network marketing strategy problems: market positioning is not accurate;Unreasonable product and service Settings;Network marketing channel backward,product sales price high;Lack of variety in promotion methods.And further analysis of the reasons for the marketing concept is difficult to adapt to the current business needs,organizational structure and network marketing does not match,lack of efficient incentive mechanism.Through a comprehensive analysis of the external and internal environment,it is found that XC Technology and education Company has a broad market prospect,but also facing the challenge of market competition.Finally,the application of the theory of STP has been clear about the target market for XC education of science and technology company,based on the theory of 4 ps marketing strategy,improve the XC of science and technology education company network marketing strategy plan,through setting,with students as the center of product innovation value-added services,make different price strategy,innovation content,introduces the trill short video,promotion way diversification,Multi-platform cooperative marketing and other ways to gain recognition of more students.For the smooth development of XC technology and education company network marketing,through the organization guarantee,talent guarantee,incentive guarantee and other aspects of the development of network marketing guarantee measures.