PingLiang Starlit Sky Art School CRM Strategy Research

In recent years,in order to promote the standardized and orderly development of the education and training industry,China has issued the "Double Reduction Opinions","Notice on Strengthening the Management of Social Adult Education and Training" and other relevant policies.With the tightening of the national policy on the training industry and the impact of the epidemic on the society,the source of students in the training industry has been severely restricted.With the rapid development of Chinese socioeconomic and the improvement of ethnic quality,people want to receive more and more higher education and promote their culture,education and aesthetic education for children.At a young age,students have less academic pressure and plenty of time.Therefore,diversified interest cultivation has become the first choice for parents.It has become a very common social phenomenon to pay for participating in extracurricular interest training classes.The aesthetic education and training industry has gradually entered the Zhaoyang track with huge market potential.Before the policy of "double reduction",the number of local educational institutions and training institutions in Pingliang increased rapidly.However,with the reduction of the total population of Pingliang in recent years,the repeated changes of the new epidemic,the competition of extracurricular training institutions in Pingliang became more and more fierce,the scope of education and training institutions available to parents increased,and the industry of education and training institutions gradually shifted from the seller’s market to the buyer’s market.The quality and form of education content and form lead to the rapid decline in the profitability of training institutions.The vigorous development of educational brands cannot be guaranteed by improving teachers’ abilities and diversifying training products.The vigorous development of educational brands cannot be guaranteed by improving teachers’ abilities and diversifying training products.From the introduction of excellent teachers to the development of exclusive training content,the inherent needs and values of parents and students should be considered.The management of Pingliang Starlit Sky Art School gradually realized that it is urgent to follow other enterprises,introduce the concept of customer relationship management,maintain customer relations and strengthen customer management.This paper studies and analyzes the actual problems of Pingliang Starlit Sky Art School by means of relevant literature analysis,using customer relationship theory,using PEST and SWOT analysis tools,and conducting a questionnaire survey on Pingliang Starlit Sky Art School.It gives complete suggestions for improvement,hoping to promote the comprehensive implementation of customer relationship management in the school,and effectively improve the theoretical level and application effect of customer relationship management in Pingliang Starlit Sky Art School,Improve the happiness and satisfaction of customers,and promote the long-term development of the school.