Research On Optimization Of Customer Relationship Management Of A Fitness Company

Founded in 2015,Fitness Company is the first company in China to use the Internet to empower fitness services and provide offline fitness service venues with "24 hours","monthly paymen" and "intelligent" fitness services.The company transforms traditional fitness service management into a new retail management model,connecting "people","goods" and "fields".Use the digital operation platform to build a platform that empowers B-side coaches and partners,serves C-side members,and realizes digital-driven operations.Especially after the 2020 epidemic,traditional small fitness companies have closed down due to insufficient operations and self-hemacopoietic capabilities,but people’s fitness needs have increased,which has brought new opportunities for the company to grow against the trend,expand the scale and open the empowerment platform,and accelerate Join in many places.However,with dhe rapid expansion of the company’s business,the number of venues has increased rapidly,and the number of custorners has also increased.However,there are always problems of poor maintenance of old customers and difficulty in recruiting new customers.The fundamental problem is that the problem of customer relationship management has become increasingly apparent.This article is based on the current situation of the company’s customer relationship as the material for research and analysis,combined with cuscomier satisfaction theory,customer segmentation theory,customer relationship life cycle theory,etc.,and through questionnaire surveys,summarized the company’s actual customers in actual operations.Relationship management problems,and through reading a large number of external and internal literature,combined with theory in-depth analysis of the causes of the problem,and through interviews and related theories to summarize and refine the oorresponding solutions.At the same time,further establish the safeguard measures for the implementation of the plan.In general,the results of this research are also a practical inquiry into the problems of customer relationship management that have emerged in the company’s actual rapid expansion and development process,and strive to bring practical application reference value to the company’s operation and development.