Research On The Competitive Strategy Of M After-school Care Agency

The number of births in China in 2015 was 16.55 million.Since January 1st,2016,the Population and Family Planning Law has been formally implemented and the state has fully opened the two-child policy.China’s births were 17.86 million in 2016 and 17.23 million in 2017.These babies are now five or six years old,but many parents are too busy with their work to take care of their children’s studies.Therefore,there is a large market for children’s education.M After-school Care Agency is a high-end children’s education institution dedicated to cultivating the learning habits of 6-12-year-old children.How to find a place in the fierce market competition is the key point of this paper.This paper will discuss how M After-school Care Agency can cope with the changing environment and develop a competitive strategy with the times.Based on the strategic management theory,this paper fully analyzes the internal and external environment of M After-school Care Agency,and studies the strategic development choice and competitive advantages and disadvantages of M After-school Care Agency and designs a set of competitive strategies suitable for the development of M After-school Care Agency.First of all,through the literature research method,search the relevant academic papers and literature materials on the competitive strategy,so as to master the latest research results of the enterprise competitive strategy.All these theories can be served as the theoretical basis which contributes to the competitive strategy of M After-school Care Agency;Secondly,by using PEST analysis and Porter’s five force model and many other analysis tools,the influence of the external environment that M After-school Care Agency is facing at present is analyzed,and the current industry position of M After-school Care Agency is comprehensively analyzed by using interviews and questionnaires;Thirdly,it compares the main competitors in the industry and compares their business conditions horizontally to understand their own competitiveness;Finally,using SWOT analysis,QSPM and other quantitative tools,this paper makes a choice of the optimal competitive strategy of M After-school Care Agency and gives the guarantee measures in the process of implementing the strategy.This study finally determined the competitive strategy of M After-school Care Agency is differentiation strategy.The core competitiveness of M After-school Care Agency is high-quality teaching services.M After-school Care Agency must continue to carry out personalized tutoring programs,carry out small class teaching,and influence customers through high-quality services.There are many measures during the implementation of the differentiated competitive strategy of M After-school Care Agency,which are:paying attention to brand maintenance;develop new products and realize product differentiation;comply with the digital trend and make teaching forms different;actively explore new markets,and multiple marketing channels.The implementation guarantees of differentiation strategy are:organizational structure guarantee;human resources guarantee;information technology support;management system innovation and the improvement the corporate culture.M After-school Care Agency should grab external opportunities,make full use of internal resources,make use of its own advantages,improve its management system,and implement a differentiated competitive strategy.It is hoped that this paper can provide a strategic plan for the future development of M After-school Care Agency and contribute to the development of the children’s education industry.