| The migration of rural surplus labor in China is not a one-way flow from rural to urban,and there will be a re-migration from urban to rural areas.The returning migrants will carry capital to start a business when returning home,fully promoting the employment of rural surplus labor and increasing the income of farmers.This paper uses the trinity embedded analysis framework to explore the entrepreneurial behavior logic of returning migrants’ through an investigation of one experimental county.The study found that returning migrants who are at their initial stage of starting business will encounter many entrepreneurial problems,such as difficult entrepreneurial procedures,less entrepreneurial funds,difficult daily management,and difficult recruitment.Although its dilemma is related to factors such as poor resource endowment and less government support policies,the deeper reasons should be understood in the interactive context between entrepreneurs and local society.As a "missing person" in the local society,the returning peasants will be separated from the entrepreneurial environment in the initial stage of returning to their hometown due to various reasons,resulting in system de-embeddedness,relationship de-embeddedness,and cultural de-embeddedness.First of all,the limited nature of policy propaganda and the experience of working in the city all the year round make the returning migrants know little about the entrepreneurial support policies introduced by the local government.At the same time,distrust of the local system hinders their help-seeking behavior.Secondly,the migration experience will have an impact on relations,and constrain the entrepreneurial resources obtained by the action subjects.Thirdly,the measure of personal value perceived by returning migrants when they work in the city is mainly money,which makes their daily interactions in the early days of returning home utilitarian.At the same time,returning migrants believe in personal abilities and start entrepreneurial activities for market risks.This has resulted in villagers with survival rationality who do not recognize or support their entrepreneurial behavior,and are unwilling to give them entrepreneurial support.As a proactive entrepreneurial subject,in order to obtain the necessary entrepreneurial support,returning migrants will reflect on the structural situational constraints,and then adopt corresponding strategies to embed in the local society.The re-embedding strategies adopted by them are reflected in three aspects.Firstly,the returning migrants will take the initiative to understand,adapt and utilize the policies and systems promulgated by the local government in various ways.The second is the relationship embeddedness.The returning migrants mainly use the way of human relationships to maintain their first inherent human relationship,and use reciprocal exchange to construct the acquired relationship with special individuals in market transactions.The third is cultural embeddedness.When realizing that the support and trust of the villagers is a powerful guarantee for their own entrepreneurial success,the returning peasant groups will adopt cultural adaptation and cultural assimilation,and strive to make changes in words and deeds.The results show that in the process of entrepreneurship,the returning migrants’ active response to their de-embedded state prompted them to reintegrate into the local society and improve their entrepreneurial practice.On this basis,the author emphasizes the trinity’s embedded analysis framework to provide a theoretical basis for the reliability of migrants’ entrepreneurial behavior.The change in the embedded state is not the result of a single embedded strategy,but the result of the combined effects of the three types of embedded behavior.While emphasizing that entrepreneurship is the process of returning farmers to full play of initiative,the author discusses in detail the internal interaction mechanism of its three types of embedded behavior. |
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