A Business Plan For A Company’s Basketball League Project

As a flag of China’s sports development history,China’s competitive sports reflect the evolution of China’s political,economic and cultural development in different historical stages.In recent years,Chinese basketball has shown a trend of going against the national development trend,and its competitive performance has continued to decline,the primary cause is due to the problems existed in the Chinese basketball reserve talent training system.Under this background,A company comes into being.A company is a start-up enterprise,which is the first standardized sports education enterprise in China,co-founded by Li Qun,a famous Chinese basketball player,and Jeremy Lin,a famous Chinese basketball star.The company is based on the past ten years of basketball training and management experience of "Dongguan Basketball School",relying on advanced educational concepts,professional teaching methods and quality educational resources to achieve the goal of improving quality and efficiency and deepening the integration of sports and education.This paper takes the basketball league project of A company as the research object,and aims to demonstrate the feasibility of this business project proposal through an in-depth analysis of the basic situation of the company,the internal and external environment it faces,the marketing system,the organization and operation,the financial situation and the project risks based on the analysis tools and theories related to strategic management and marketing.Through the above analysis,the results show that the basketball league project of A company has considerable benefits and is worthy of investment.It is hoped that this project plan can obtain more social capital investment and accelerate the development of the company’s basketball league project.In addition,the research results of this project will have high reference value for other basketball training enterprises and related sports training enterprises.