Research On Tourism Product Development Strategy Of Nanchang Red Research Tourism Under The Background Of Party History Education

Red culture is an advanced culture with Chinese characteristics created by the Communist Party of China and the people during the Chinese revolutionary War.It contains profound cultural connotation and great revolutionary spirit.As an important way to inherit the red gene and comprehend the red culture,red study tourism combines classroom teaching with practical experience and perception through visiting,explaining and experiencing,enriches the way of red culture education,stimulates students’ interest in red culture,and is an effective way to implement the party history education.Red tourism resources are the material carrier of red culture and vivid teaching materials for party history study and education.Nanchang,as the capital of red Jiangxi,has a large number of red tourism resources,and the development of red research tourism has congenital resource advantages.Taking Nanchang red studies tourism destination as a case study,from the perspective of the present situation and the development of tourism in red studies in-depth analysis and research,on the life education theory and experience economic theory and sustainable development theory as the foundation,through the collected literature data,the analysis of the national and provincial policy research,field visits and the method of deconstruction classic case model,This paper makes qualitative and quantitative analysis on the development of red research tourism products in Nanchang.Based on the in-depth analysis of the present situation,development measures and existing problems of the tourism resources of red research in Nanchang city,this paper points out the three opportunities and challenges of the party history education to the development of red research products.Finally,according to the three development ideas of "the integration of knowledge and action","edueduation and entertainment" and "sustainable development",the specific strategies of Nanchang red research tourism product development are put forward: "listening,speaking,reading,writing,painting and performance" seven-way synchronous immersion experience,enrich the form of party history education;Follow the cognitive law of students,design corresponding red research products;Integrate local characteristic resources to improve the educational quality of research products;Rational development of red resources,continuation of red gene inheritance;Strengthen museum-school cooperation and boost online research.