Research On The Impact Of Population Structure Transition On The Demand For Life Insurance In Anhui Province

Population structure is the foundation of population reproduction,which not only plays a decisive role in the future development direction and trend of population,but also contains rich population resources and consumption potential.Affected by economic development and policy guidance,the natural structure,social structure and geographical structure of the population in Anhui Province have changed significantly.The new demographic characteristics will inevitably bring new opportunities and challenges to the demand for life insurance in Anhui Province.Therefore,exploring the impact of demographic changes on the demand for life insurance in Anhui Province is of great significance for excavating and meeting the demand for life insurance in Anhui Province,enriching the supply of life insurance products,and promoting the high-quality development of life insurance in Anhui Province.Based on population transition theory,Marxist population theory,Maslow’s hierarchy of needs theory and life cycle hypothesis,combined with the basic facts of population structure transformation in Anhui Province and the actual situation of life insurance demand,this paper constructs an analysis framework applicable to the demand for life insurance in Anhui Province by establishing an individual fixed panel model,and analyzes the impact of population structure change on life insurance demand in Anhui Province,and uses panel data from 16 prefecture-level cities from 2010 to 2019.Based on the data on the natural structure of the population,the social structure of the population and the geographical structure of the population,and the income level and inflation that have a greater impact on the demand for life insurance are selected as the control variables,on the basis of the overall analysis of the whole sample,the demand for life insurance and health insurance,which is further analyzed,is affected by the demographic transformation of Anhui Province,and the heterogeneity analysis is carried out.The differences in the impact of demographic changes in different economic development levels and different regions on the demand for life insurance are studied,and finally countermeasures and suggestions are proposed according to the conclusions of the study.The empirical results show that the relationship between the demographic transformation and the demand for life insurance in Anhui Province is generally significant.From the perspective of different population structure categories,the changes in the elderly dependency ratio,family structure,cultural structure,marriage structure and urban and rural structure in the age structure of Anhui Province have a significant impact on the demand for life insurance,while the change in the child dependency ratio in the age structure has no significant impact on the demand for life insurance.The impact of demographic shifts in Anhui Province on the demand for life insurance varies between different levels of economic development and between regions.In addition,the demand for life insurance and health insurance,which are components of life insurance,has been affected by demographic changes in Anhui Province.Based on the research conclusions,in order to meet the demand for life insurance brought about by the demographic change in Anhui Province,this thesis puts forward reference suggestions from the perspective of the insurance industry in Anhui Province,based on enriching the supply of life insurance and improving the efficiency of life insurance supply,which has a role in promoting the high-quality development of life insurance in Anhui Province.