| Insurance is the "booster" and "stabilizer" of a country’s social and economic development,and also an important guarantee for a country to maintain long-term stability,maintain people’s living standards and happiness,and life insurance plays an important role in the insurance industry,to speed up the development of Chinese life insurance industry is of great significance.With the development of economy and the change of birth policy,the population structure of our country has changed greatly,and population structure factor is one of the important factors affecting the demand of life insurance.Therefore,a comprehensive and in-depth study of the influence of population structure on the demand for life insurance will not only enrich the contents of the research on the transition of population structure and the demand for life insurance,but also have certain practical guiding significance for the innovation of life insurance products and the adjustment of business structure.Based on the theoretical analysis of the effect of population structure on the demand of life insurance,this paper analyzes the current situation of population structure and the demand of life insurance.Select the inter-provincial panel data from 2011 to 2021,adopt the fixed effect model,empirically explore the overall impact of population structure indicators on the demand for life insurance,explore the heterogeneity impact of population structure on the demand for life insurance from the perspective of regions and types of insurance,and put forward corresponding countermeasures and suggestions based on the above conclusions and combined with the actual situation.According to the theoretical discussion,the age structure of the population affects the demand for life insurance through influencing the price of life insurance,investment inclination and risk awareness,the gender structure of the population affects the demand for life insurance through life expectancy and risk preference,the education structure of the population affects the demand for life insurance through insurance awareness and income level,and the marriage structure of the population affects the demand for life insurance through family income and family responsibility.Population family structure affects the demand for life insurance through risk tolerance,and population regional structure affects the demand for life insurance through insurance awareness,education level and income level.The analysis of the current situation shows that the life insurance market develops rapidly,the demand scale of life insurance is rapid overall,but the growth fluctuation is large.The demand for life insurance is not evenly distributed among regions,and there is a big gap between central and western China and eastern China.The proportion of investment life insurance premium decreased gradually,while the premium income of guarantee life insurance increased rapidly.In terms of population structure,the age structure of the population presents a trend of aging and fewer children.The gender structure of the population is slightly unbalanced,and the gap between different regions and different age stages is obvious.Family structure tends to miniaturize,marriage rate decreases and divorce rate increases in marriage structure.The education structure has been continuously optimized,and the level of urbanization has gradually deepened.Based on the panel data of 31 provinces and cities from 2011 to 2021,the fixed-effect model was adopted to conduct an empirical analysis.It was found that the dependency ratio of the elderly population,marriage structure,urban population ratio,education depth,average family size and sex ratio were significantly positively correlated with the demand for life insurance,while the dependency ratio of children had no significant impact on the demand for life insurance.The heterogeneity analysis of east,middle and west regions shows that the influence of population structure on the demand of life insurance has obvious regional differences.In eastern China,the increase of average household size,urban population ratio and sex ratio can significantly promote the demand for life insurance and show a significant positive correlation.In central China,the dependency ratio of the elderly population,the average family size and the depth of education are positively correlated with the demand for life insurance.In western China,average household size,urban population ratio,marriage structure and education depth all play a significant role in promoting the demand for life insurance.The heterogeneity analysis results of insurance and investment life insurance show that the increase of dependency ratio of the elderly population significantly promotes insurance,but has no obvious relationship with investment life insurance.The increase of average household size and education level will promote the demand for insurance-type life insurance but weaken the demand for investment-type life insurance.The deepening of urbanization,the increase of married population and the increase of sex ratio all have significant promoting effects on the protection life insurance,but have no significant effects on the investment life insurance.According to the theoretical analysis and empirical results,and combined with the actual situation of our country,the government should establish the birth incentive policy system,improve the urbanization level,increase the publicity and popularization of life insurance to improve the residents’ insurance awareness,and increase the support for the endowment insurance and its related industries.Insurance companies should strengthen the guarantee function of life insurance,innovate the types of life insurance products,and formulate different life insurance development strategies.In order to promote the long-term stable and healthy development of life insurance industry. |