| In response to the study about the financing behavior of small and medium-sized heavy online game companies in the development of the online game industry,further promoting the upgrading of the online game industry is one of the objectives that academics and local governments are currently paying attention to.Although the development of the Internet and the popularity of online games have provided a certain degree of possibility for the financing of a few small and medium-sized heavy online game companies in recent years,small and medium-sized heavy online game companies are naturally disadvantaged by nature,and even though the high return rate of online games leads to the inclination of capital to the game industry,the construction of the financial system of the online game industry has not yet been perfected,and the demand for capital of many enterprises is still The problem of difficult financing still exists objectively.Based on the relevant contents,this paper refers to the relevant experience of other research scholars on the financing of small and medium-sized heavy online game companies,firstly,composes the relevant concepts of small and medium-sized heavy online game companies and enterprise financing,and then outlines the relevant theories to provide some theoretical support for the following analysis;then,analyzes the current situation and dilemma of financing of small and medium-sized heavy online game companies,and analyzes the data reflected by questionnaire survey.Then,through the case analysis method,we analyze the data related to the financing of company Y,and analyze its actual financing ability,difficulties and influencing factors;finally,according to the actual situation of the company,we suggest the company to adopt a reasonable financing method,expand the financing channels at the right time,strengthen the company management comprehensively,build a good relationship with financial institutions,and strive to obtain the relevant support from financial institutions.The company should build a good government-enterprise relationship and strive to obtain government protection and financial support,so as to promote other similar small and medium-sized heavy online game companies to better deal with and solve their financing difficulties and promote the progress and development of the online game industry economy. |