Research On Factors Influencing Users’ Continuance Behavior Of Sports Vertical Applications

With the increasing coverage of the Internet and the further popularization of smartphones,numerous mobile terminal applications have emerged to meet people’s needs in daily life and spiritual culture.In the field of sports,various sports vertical application have also emerged,but how to make a better breakthrough in attracting users’ continuous use has become a concern for various software developers.Therefore,this paper explores the factors influencing the continuous use behavior of users of sports vertical applications.This paper firstly researches and organizes the literature related to sports vertical applications and its users’ continuance behavior,relying on the relevant literature review at home and abroad,based on the Expectation Confirmation Model of IS Continuance(ECM-ISC)and the Information System Success Model(D&M),combined with theories related to flow experience,switching cost and using habit,the following 9 variables are proposed:system quality,information quality,service quality,users’ satisfaction,flow experience,switching cost,using habit,users’ continuance intention and users’ continuance behavior,to construct a model of users’ continuance behavior of sports vertical applications and put forward 14 research hypotheses.Then,we designed questionnaires to collect data and used SPSS22.0 and AMOS24.0 to conduct descriptive statistical analysis,reliability analysis,structural equation model test and mediating effect test on the constructed model,and then analyzed and discussed the data with the results of the empirical study,and finally drew research conclusions and put forward targeted suggestions.The research results show that system quality,information quality and service quality of sports vertical applications all have significant positive effects on users’ satisfaction and users’ continuance intention.Users’ satisfaction positively affects users’ continuance intention,and there is a partial mediating effect between three variables representing information system performance and users’ continuance intention.The effect of flow experience on users’ continuance intention is not supported.Switching cost has a significant positive effect on users’ continuance intention.Both using habit and users’ continuance intention have a significant positive effect on users’ continuance behavior.According to the above research findings,this paper combines the actual development of current sports vertical applications and puts forward suggestions for the improvement and enhancement of sports vertical applications,in order to promote the continuous good development of sports vertical applications.