Research On The Development Of Lancang River Drifting Tourism Products Based On RMP Analysis

At present,the sports tourism industry is developing rapidly.As a typical representative of experience participation in sports tourism,drifting tourism not only has sports adventure elements,but also highlights the infinite charm of natural waters.The drifting resources in Lancang River Basin are the most representative in China and have great potential for development,but they are in the exploratory and experimental stage,and many water resources have not been fully developed and utilized.Using RMP theoretical model,this paper first comprehensively evaluates the Drifting Tourism Resources of Lancang River,focusing on the characteristics of its water resources;Then use SPSS and NVivo 12.0 analysis software to analyze the drifting market;finally,it puts forward the development strategy of drifting tourism products suitable for Lancang River Basin,so as to provide a development path for Drifting Tourism.The research results are as follows:(1)Lancang River rafting has rich types of tourism resources,which can be combined with rafting to develop composite rafting products.In particular,the local folk culture and tropical natural landscape rely on the existing conditions with little investment,so as to maximize the benefits.According to the interview content,the drifting point resources with the most development potential in Lancang River Basin are summarized.(2)Drifting point operators and relevant government staff have a positive attitude towards the market of Lancang River Drifting Tourism: the Lancang River Basin has great drifting development potential;Relevant tourism planning has this consideration;It is said that it is an emerging business form integrating tourism industry and sports industry,which can be built as a tipping point in Lancang River tourism planning.(3)According to the investigation of the tourist groups in the Lancang River drifting tourism market,it is found that there are more young and highly educated tourists,and most of the tourists outside the province are individuals / freelancers in their careers,which shows that the Lancang River Drifting Tourism is more attractive to young people.Most tourists have a one-sided understanding of Lancang River rafting tourism,but they are more enthusiastic about rafting.Tourists have high satisfaction with the water quality and equipment of Lancang River rafting,and the lowest satisfaction with the convenience of transportation.(4)In terms of product development and design,on the premise of comprehensive consideration of natural endowment and market development,it is proposed that Lancang River rafting tourism can develop composite rafting products,including rafting+ natural education and rafting + hiking,so as to make use of high-quality natural resources and create and develop rafting products integrating excitement,experience and culture.(5)In terms of drifting product marketing,highlight the characteristics of drifting products at the product level to meet the demands of tourists;At the price level,different preferential schemes are implemented for different groups;Strengthen cooperation with local travel agencies and enterprises at the channel level;At the promotion level,give full play to the publicity role of the event and Internet media.