The Analysis Of Product Strategy Of The Martial Fitness Training Program Based On The Dynamic Trade Theory

Dynamic trade theory is part of the theory of international trade, international trade as one of the important influence factors, it will be time from the perspective of dynamic analysis of trade and development of the cause, and should take what strategies to treat this kind of trade.Matial fitness training program is by putting a muay Thai, integrated combat, jujitsu combat techniques such as integrated arrangement and fitness course products, it through the promotion and profit within the club. Due to domestic fitness club’s main source of profit is two parts, the membership department sales membership card, the private sector sales personal training sessions, so the performance of the private sector is one of the important factors affect the club profit, good personal training sessions to help the club to make a profit.Based on the Matial f i tness training program as the research object, using the dynamic theory of technological gap in trade theory, and the product life cycle theory to analysis and research on it. Think of heart force combat training course can through technology and other fitness course to form its own unique technology gap, use market demand for its imitation lag and lag time to obtain monopoly profits, this period of time longer, the higher the profits.But in practice, the matial fitness training program there is a mistake on the product promotion strategy. So this article think that matial Titness training program if you want to expand their profit, you need to extend the product lifeline; And according to the product life cycle theory puts forward the shall, in its early focus on product development and improvement of the growth promotion, through the cooperation with large chain fitness in the mature period the price in the market for small and medium-sized club popularization, finally in the recession by way of technology transfer to sell products from the competition.