Analysis On The Teaching And Cultural Publicity Of The Wechat Public Accounts Of Confucius Institutes Of BFSU

Confucius Institutes are official public education institutions established by China overseas to develop international Chinese education and spread Chinese culture.Their teaching and cultural dissemination also attract much attention.In the Internet era,the teaching and cultural communication of Confucius Institutes have gradually realized media diversification.At present,the official social media platforms of Confucius Institutes mainly include wechat,Weibo and Douyin,among which the wechat public account is the most systematic.At present,there are 46 official wechat accounts of Confucius Institutes officially certified by Hanban,among which 13 of the 23 Confucius Institutes cooperating with Beijing Foreign Studies University have established official wechat accounts.Based on the understanding of the current operation status of 13 official wechat official accounts of Confucius Institute of Beijing Foreign Studies Cooperation Institute,this paper takes the wechat official account "Confucius Institute of Roland University" and "Malinov Confucius Classroom"(Confucius Institute of SUMMER University)as an example to observe the design and implementation of teaching and cultural activities of the two Confucius Institutes.It also analyzes the promotion mode and characteristics of its official accounts for teaching and cultural activities,and explores the promotion strategies suitable for the wechat official accounts of Confucius Institute of Beijing Foreign Studies Cooperation and other Confucius Institutes to carry out Chinese teaching and cultural activities.After summarizing the advantages of the 13 Confucius Institute public accounts and in-depth analysis of the teaching columns and characteristic columns of the two typical public accounts,this paper puts forward three suggestions:first,strengthen the maintenance and operation by integrating platform functions;Second,understand the needs of users,deeply cultivate high-quality content;Third,make full use of resources to build a shared network.