Shang Pin Academy Culture And Education Park’s Diversification Development Strategy

The development of culture and education industry in China has entered a new era.The public’s needs for culture and education is getting stronger and stronger,and the demands are getting higher and higher.In particular,the spirit of General Secretary Xi’s important discourse on culture and education at the 19 th CPC National Congress.Require that "Take root in China,take root in Chinese culture,and run education to the satisfaction of the people." So governments of all levels in China have paid a much more emphasis on the integrations of culture industry and the local industries,which provides great opportunities of the development of culture innovation industry.The paper focus on Shang Pin Academy Culture and Education Park as the object of study.On the basis of collecting and sorting out the internal material of Shang Pin Academy.And consulting relevant industrial materials,this Text analyzes comprehensively the economic,technological,demographic,social and policy environment.On the basis the internal material of Shang Pin Academy cultural and educational Park.This text discusses the problems of Shang Pin Academy and the necessity of diversified development.And mainly discusses the strategy of business reconstruction and market development,and gives the guarantee measures of strategy implementation from the aspects of organization,manpower,capital,technology,system and culture.This text defines the development goal of Shang Pin Academy cultural and educational park,including "a new brand and a new landmark of cultural enabling education".This text proposes the development strategies and countermeasures of Shang Pin Academy.The idea of diversified development and the development model of "Taking Chinese culture as the foundation and education as the core".