Countermeasures To The Cultural Norms Of The FanQuan From The Perspective Of Marx’s Communication Theory

At the 20 th National Congress of the Communist Party of China,General Secretary Xi Jinping proposed to arm young people with the party’s scientific theories,inspire young people with the party’s original intention,and take youth work as a strategic task.In contemporary Chinese social life,popular culture has gradually become one of the important social-cultural phenomena,existing in all fields of social life.During the National "Two Sessions" in 2020,some delegates noticed the distortion of the Fan Culture and proposed to rectify the fans group.The aberration of Fan Culture will have a negative impact on young people who are shaping their outlook on life and values,and need to be treated and corrected.In 2023,the National "Two Sessions" also proposed to prosper and develop cultural undertakings and industries,while improving the legal system for controlling online rumors.From the perspective of Marx’s communication theory,studying the alienation problem of fans group communication and putting forward effective countermeasures can promote the free and comprehensive development of young fan groups,and at the same time give more new connotations to communication.Taking Marx’s interaction theory as the theoretical perspective and standardizing the behavior of fans group as the research theme,this thesis analyzes the evolution,formation and content characteristics of Fan Culture,and further sorts out the logical relationship between Marx’s interaction theory and Fan Culture.On the basis of in-depth study of the logic of Fan Culture,the current situation of Fan Culture is explained.It can be seen that the current Fan Culture has a certain positive impact on the social-economic and cultural development,but it is also facing the distortion of the group communication environment,communication subjects,and communication objects,and the group idol worship presents a negative trend of high consumption,superficialization and entertainment,as well as a negative impact that challenges mainstream culture,causes moral decline,lacks a sense of responsibility,and affects the positive consumption and aesthetics of the public.Therefore,in the process of governance of Fan Culture,must adhere to the guidance of Marx’s theory of communication,and create a rational cultural exchange environment by standardizing the ecology of social-economic and cultural exchanges in view of various problems that arise in the fans group.Improve relevant laws and regulations to jointly govern and create a clean atmosphere of the fans group.Reshape role model education,give play to the role of role model leadership,take multiple measures at the same time,guide the majority of young people to rationally treat the Fan Culture,and promote the free and comprehensive development of young people.The whole society works together to make efforts to revert to the Fan Culture and promote the positive development of the Fan Culture.