Evaluation On The Network Communication Power Of Ideological And Political Education Of The Communist Youth League In Universities

As the soul and core of higher education,ideological and political education in colleges and universities shoulders the important mission of boosting confidence and uniting people,and is a solemn and urgent task.With the rapid development and application of modern information technology,today’s society has entered a new media era characterized by equal subjects,rich content,diverse forms,virtual contexts and free communication,which gives more new environments and conditions to ideological and political education in colleges and universities.Improving the network communication power of college ideological and political education is an important way to realize the close combination of college ideological and political education with network technology and promote the renewal and vitality of college ideological and political education.How to measure the network communication power of college ideological and political education comprehensively and accurately is an important basis for improving the network communication power of college ideological and political education.Based on the perspective of communication and ideological and political pedagogy,this study draws on Lasswell’s "5W" theory of information communication and fully considers the "noise" of information communication in cyberspace.From the level of network communication subject,network communication audience,network communication content,network communication media,network communication effect and network communication risk,an evaluation index system of network communication power of ideological and political education of the Communist Youth League in colleges and universities was constructed with 6 first-level indicators,17 second-level indicators and 40 third-level indicators.The comprehensive weighting method,which combines subjective weighting by AHP and objective weighting by entropy weighting,is used to determine the index weights.Select 90 university Communist Youth League B station accounts for empirical research.The results show that the overall level of the ideological and political education network communication power of the Communist Youth League in colleges and universities is medium to above,and the improvement space of the ideological and political education network communication power of some colleges and universities is large.From the perspective of score performance of each dimension,network communication subject(3.225)> network communication content(3.192)> network communication effect(3.190)> network communication audience(3.186)> network communication media(3.174)> network communication risk(3.136).From the perspective of each three-level observation point,the performance scores of the three-level indicators such as influence,operation and promotion ability,college students’ awareness of network security,frequency of current affairs and politics updates,frequency of social hot spots updates,Information integrity,amount of attention and amount of reading/broadcasting are at the top.It can be seen that the Communist Youth League of colleges and universities with strong communication power has a relatively high influence.It can timely and effectively update ideological education information in diversified ways,form positive interaction with college students,and strengthen the effect of online ideological and political education.Based on the analysis of the results and the causes of the problems,this paper puts forward some suggestions on improving the guiding force of network communication subjects,enhancing the subjectivity of network communication audiences,enhancing the novelty of network communication content,innovating the construction of network communication platforms,amplifying the artistry of network communication interaction,and improving the risk prevention ability of network communication.To promote the Internet communication ability and effectiveness of ideological and political education of the Communist Youth League in universities.