| In the context of a healthy China,the implementation of China’s rural revitalization strategy and the realization of the goal of promoting national fitness are inseparable from the construction of rural public sports services,effectively promoting rural residents’ participation in sports and the accurate matching of public service supply and demand,and realizing the accurate grasp and scientific identification of the differentiated needs of rural residents for public sports services,which is important for consolidating and improving the actual effectiveness and It is important to consolidate and improve the actual effectiveness and supply capacity of rural public sports services and enhance the sense of access,belonging and happiness of rural residents.In the view of charm quality theory,starting from the public sports service demand of rural residents,the textual analysis of 864 rural sports-related online comments collected from short video platforms and the construction of a public sports service demand model of rural residents were carried out using the rooting theory method.Based on the demand model,the hierarchical structure and priority satisfaction sequence of sports service demand of rural residents in Guangdong Province were derived with the help of questionnaire survey method and Kano model,and corresponding suggestions were made.The study concluded that the 24 public sports services in the hierarchy of rural residents’ public sports service needs can be divided into nine basic services,including the timeliness of sports venue facility maintenance,the completeness of sports venue facility hardware,the universality of physical fitness monitoring service supply,professional sports talents,sports guidance,the policy request of rural sports activities,the creation of rural sports culture,the access to information of rural sports activities,the supervision and evaluation,and the feedback of information.The nine basic service demands include the rationality of sports venue facilities planning,the quality of sports venue facilities hardware,the perfection of sports venue facilities services,the localization of rural sports activities,the standardization of the process of physical fitness monitoring services,the rationalization of the use of funds for rural sports activities,the fun of rural sports activities,the diversity of supervision and evaluation,and the improvement of rural sports culture.needs,and 6 charming service needs containing scientificity of sports venue facility operation,standardization of rural sports activities,guidance of fitness programs,diversification of funding sources for rural sports activities,diversity of physical fitness monitoring service methods,and integration of rural sports culture.On this basis,the stratified supply strategy of rural public sports services to achieve accurate matching is proposed in terms of basic service demand,expected service demand and charming service demand of rural public sports: improve the grassroots service mechanism to ensure the quality of basic public sports service supply;precise role function positioning to improve the quality of expected public sports service supply;optimize service resource allocation to innovate the charming public sports service supply Quality. |
