Research On The Service Function Of Wechat Public Platform Of The United Front Work Department Of W City

The innovation brought about by the popularization of Internet technology to the development of human society is reflected in all aspects.As for government affairs,it is mainly reflected in the gradual transformation of the dialogue mode from point to face to Two-way interaction of faces;The service carrier has gradually changed from offline platforms such as files and windows to online platforms such as websites and apps;The supervision mechanism has gradually changed from legal constraint and internal supervision to a multi-party supervision mechanism dominated by legal constraint,internal supervision and supplemented by public common supervision.The "cloud","fingertip" and "transparency" of government services have become an inevitable trend.How to innovate the service mode and create a high-quality service platform has become an important issue for government departments.Under such a situation,Wechat public platform,a social platform developed by Tencent,has been regarded as an important channel for government information disclosure by many government departments with its advantages of strong interaction,large amount of information and rich functions.This paper introduces the research background and significance of the paper,combs the domestic and foreign research results on the Wechat public platform and its function and role,as well as the Wechat public platform of the United Front Work Department,and believes that the internal operation mechanism,external contact channels and external value embodiment are the structural groups on which the function of the Wechat public platform depends The digital government theory analyzes the internal structure of functions,implementation channels and causes of problems from the perspective of structural state,explains the logical relationship between structure and function and the operation mode of each structure group,determines the service function evaluation index of Wechat public platform,and constructs an evaluation model.Based on the evaluation model,the service function of the Wechat public platform of the United Front Work Department of W city is studied.Through horizontal and vertical comparison,the functions of its internal administrative level,the existing problems are expounded,and suggestions are put forward.This paper believes that the biggest characteristic of the service function of the Wechat public platform of the United Front Work Department of W city is that the audience is mainly the United Front cadres and members,rather than the public.It pays more attention to the function of making friends,rather than the window function,to the overall functions of the service center than information and information services.Therefore,this paper expounds its shortcomings in internal coordination and cooperation,public interaction and feedback,and service center work,and puts forward three countermeasures and suggestions: "pay attention to integrating resources and improving the Department’s coordination and linkage function","pay attention to public opinion interaction and improve the function of friendship and friendship","pay attention to social participation and improve the governance function of the foundation".