Research On Credibility Restoration Of Charitable Organizations

With the continuous support of the state for philanthropy and the enhancement of citizens’ awareness of charity,China’s philanthropy has made great progress,and the status of charities in social development has become more and more prominent.Philanthropy is a kind of enterprise based on voluntariness and trust,and public trust in charitable organizations is a necessary prerequisite for obtaining social donations,attracting volunteers and achieving ultimate goals.However,trust has the characteristics that once lost,it is difficult to regain and will affect other charitable organizations,so maintaining and enhancing the credibility of charitable organizations is not only related to the survival of individual charitable organizations,but also affects the stable development of the entire charitable undertaking.The credibility of charitable organizations reflects the public’s satisfaction and trust in charitable organizations,directly affects the public’s charitable participation,and is an important factor affecting the development of charitable organizations.The lack of credibility of charitable organizations will inevitably affect the normal performance of their functions,and then affect their status and value in society.This study mainly focuses on the investigation and analysis of the credibility restoration of the Red Cross Society of Wuhan during the COVID-19.It mainly uses qualitative research methods,through literature collection,in-depth interviews and data analysis,the Red Cross Society of Wuhan was selected as a research case,and the problems of credibility restoration of charitable organizations were discussed in connection with the theory of entrusted agency,trust theory and information asymmetry.On the basis of summarizing the research on charitable organizations and their credibility both domestically and internationally,the article summarizes and summarizes several factors that affect their credibility as a priori hypothesis for this study,laying the foundation for the subsequent problem analysis,and then analyzes and points out the main manifestations of the credibility of charitable organizations in China,including the lack of internal governance capacity of charitable organizations,insufficient information transparency of charitable organizations,and insufficient ability of charitable organizations to provide effective services.The coexistence of insufficient regulation and excessive regulation and the amplification effect of the Internet on credibility issues.On this basis,this thesis examines and analyzes the Red Cross Society of Wuhan during the COVID-19.On the one hand,it reveals its credibility crisis problems such as chaotic internal management,insufficient effective service capacity,opaque information disclosure,and lack of supervision of the organization by relevant departments in the early stage of the epidemic,and on the other hand,through comprehensive analysis of interview data,it divides its credibility restoration efforts into four dimensions: ability credibility,openness credibility,internal governance credibility,and government supervision credibility.The study found that the measures taken by the Red Cross Society of Wuhan to restore public credibility during the COVID-19 achieved good results,and on this basis,it further summarized the experience and tried to put forward a feasible way for charitable organizations to improve their credibility.Firstly,improving the professional capacity of charitable organizations and accelerating the construction of organizational specialization;Secondly,strengthening the disclosure of information on charitable organizations and building a charity information platform;Thirdly,improving the internal capacity of charitable organizations and strengthening the efficiency of organizational behavior;Finally,the government promotes the construction of a multi-level supervision system,increases law enforcement,improves the operational capacity of charitable organizations,and accelerates the professionalization of organizations.After studying and summarizing the credibility restoration of Wuhan Red Cross Society during the COVID-19,this paper draws the following three conclusions:Firstly,the credibility restoration of Wuhan Red Cross Society during the epidemic has achieved good results.Secondly,charitable organizations with transparent information do not mean that their business operation capabilities must be strong,and they do not necessarily have high credibility.Thirdly,the rapid and stable development of philanthropy requires the joint efforts of charitable organizations,the government and the public.