The Study On Credibility Of Charitable Organization In Current China

Philanthropy is an important part of China’s social security system, and charitable organizations is the material carrier of philanthropy, also is intermediary organizations to link charitable donors and recipients, at the same time, it is an vital force for social management and innovation. Charitable organizations rely on public donations to maintain operations, seemingly, the public donate funds and materials, actually is love. When donors found that their love was abused, the feeling of suspicion and even deception would be generated, which will led to the trust relationship between donors and charitable organizations breakdown, because of lack of public trust will directly lead to charitable endowments interrupt, that means charitable organizations will lose the material basis. Charity credibility is the lifeblood of charitable organizations. In the past2011year, however, this lifeline was paid great attention and suspected because of one after another "charity event", and triggered a series of social sensation and discussion. What elements the credibility of charitable organizations include? What are the reasons for the lack of credibility of the charitable organization? How to do in order to restore the credibility of the charity?Starting from the credibility of the charitable organization itself, looking for the causes of the problems and countermeasures. Firstly, clear a series of related concepts and do documented research well, then define the elements and indicators of the credibility of charitable organizations, which is the foundation of the analysis of credibility problem below; Secondly, take Zhengzhou City as an example, the full use of questionnaires and interviews to collect first-hand information, combined with the network, the literature used to analyze the status of the problems faced by the charity and charitable organizations credibility of Zhengzhou City; Then, using the theory of trust and credibility of the index system, discuss the formation of reasons in depth; Finally, according to the revelations about the culture of trust generated charitable organizations credibility index system and trust theory, combined with reality, give the valuable countermeasures.