Hangjin Banner People’s Government Portal Research

This paper takes "Hangjinqi People’s Government Portal Website" as the research object,and uses the theory and method of j ournalism and communication to study and analyze it.In the context of the rapid economic and social development,the traditional government management model has undergone great changes with the advancement of information globalization.Governments at all levels have gradually developed in the direction of "sunshine government" and "Internet+government services",and their core has gradually developed from the traditional "service" to the coexistence of "service and communication" functions."Hangjin Banner People’s Government Portal" was founded in 2005,has more than 10 years of development.As the local official government media,it mainly provides the audience with the latest news,government services,public services and other public information,which can help citizens better understand the work of the government and greatly enrich the life of the audience.The thesis consists of three parts:introduction,text and conclusion.Among them,the introduction part mainly elaborates the research object,the reason and significance of the topic selection,the research status,the research method and so on.There are four chapters in the main text.The first chapter describes the establishment and development of Hangjin Banner People’s Government Portal Website."Hangjin Banner People’s Government portal" construction from scratch,and then to today,has experienced countless spring and autumn baptism and the hone of the network revolution.The second chapter introduces seven sections and the link part of Hangjin Banner People’s Government Portal website in detail.In the seven plates,each plate has its secondary column,and the update frequency and content of the secondary column are introduced and analyzed in detail.The third chapter analyzes the communication content and form of Hangjin Banner People’s Government Portal Website.After analysis,the content of the report covers current politics,people’s livelihood,business,culture and other fields,showing its political responsibility and social responsibility.The form of communication is mainly single element and double element,which is true,objective and accurate.Chapter four,based on the above research and analysis,summarizes the achievements of the "Hangjinqi People’s Government Portal" report,respectively,the development of the "news+government+service" model,giving full play to the role of the party’s mouthpiece,highlighting ethnic characteristics,spreading excellent local culture,and assisting the government to grasp the direction of public opinion in emergencies.But at the same time,there are also shortcomings such as slow update of column content,single form of communication,weak interaction between the government and the people.Focusing on the above shortcomings,this paper puts forward targeted suggestions and optimization strategies such as improving the update speed,enhancing the timeliness of news,focusing on innovative ideas,enriching communication forms,enhancing interactive functions,and listening to users’ voices,so as to expect "Hangjinqi People’s Government Portal" to better serve the audience.The conclusion part summarizes and generalizes all the contents of this paper.