Research On The Management Of Student’s Network Public Sentiment Of Qinhuangdao K University

The rapid development of internet platforms has provided the public with a broader and more convenient channel for communication,information acquisition,and expression of opinions.With the embedding of the internet,public sentiment has evolved into a new form,that is,network public sentiment.As the most active group on the internet,university students participate highly in various discussions on the internet.Therefore,the network public sentiment of university students has gradually become a problem worthy of attention.In recent years,there have been frequent incidents of network public sentiment among university students,which have not only impacted the image of universities,but also caused harm and reputation damage to some students and teachers,and have also affected social security and stability.Therefore,in the face of student public sentiment management in the internet era,it is necessary to use public management theory as a foundation and study it with internet thinking.A set of systems and mechanisms should be constructed to support the management of network public sentiment of all university students.This article focuses on the research object of network public sentiment management among students in K university in Qinhuangdao city.Through literature analysis,questionnaire survey,and field investigation,the current situation of network public sentiment management among students in K university was analyzed.From this analysis,it was concluded that K university had several problems in managing network public sentiment among students,namely,weak management foundation,inefficient management system,imperfect management mechanism,and unsatisfactory management effectiveness.Through research and analysis,several underlying reasons were found behind the four problems: outdated management concepts and insufficient investment in management foundations;poor coordination between departments in the management system,lack of unified leadership and responsible persons;lack of public sentiment early warning and judgment mechanism in management mechanism;traditional management approaches and methods that are not effective with incomplete coverage.Finally,this article proposes to strengthen the construction of student network public sentiment management concept and introduce professional technology and personnel.A main responsible leader should be selected for the public sentiment management system,and coordination between relevant departments should be strengthened.In the public sentiment management mechanism,a warning mechanism should be established to monitor and intervene in potential network public sentiments,while a public sentiment judgment mechanism should be set up to quantify the influence of public sentiment.Finally,online public sentiment management methods should be improved to ensure that there is an effective voice window in the early stage of student network public sentiment occurrence,and offline management should combine daily public sentiment management and emergency management.These corresponding optimization strategies have significant operationality.Not only do they have guiding significance for the management of network public sentiment among students in K university,but they are also a reference for the related work of other universities.