The Research On Mao Zedong’s Journalism Thought And Its Contemporary Value

Mao Zedong put forward a series of important views and theories while leading and participating in the proletarian journalism,which condensed into Mao Zedong’s press campaign thought.Mao Zedong’s press campaign thought is an important part of Mao Zedong’s Thought,but its rich content is also relatively independent,and it is inseparable from Mao Zedong’s political thought,party building thought,military thought and cultural thought.By referring to relevant literature and materials,combining with the formation background of Mao Zedong’s press campaign thought,Sorting out the development process and main content of Mao Zedong’s press campaign thought,summarizing its Contemporary Value in the context of multimedia integration.Mao Zedong’s press campaign thought has a solid theoretical and realistic basis.Journalism theory in Marxism-Leninism provides a theoretical basis for Mao Zedong’s press campaign thought.In addition,Mao Zedong’s press campaign thought rooted in the excellent traditional Chinese culture and modern special social environment,People-oriented thought in Chinese excellent traditional culture and the ideas of modern newspaper activists provide a reference for Mao Zedong’s press campaign thought.In practice,participated in the Journalism Research Association of Peking University and edited the weekly Xiangjiang Review is the basis of his practice.Mao Zedong’s press campaign thought have their origin in the history of the Communist Party of China.Whether in the period of the New Democratic Revolution or socialist construction,Mao Zedong’s press campaign thought played a key role.Major elements of Mao Zedong’s press campaign thought more fully later in this article,including 7 aspects: party newspaper theory,news ontology theory,news style theory,news business theory,news function theory,principles of news work,mass views of journalism.As far as author’s concerned,journalism is the precious talisman of the Communist Party of China and important Chinese socialist modernization drive.Therefore,Mao Zedong’s press campaign thought is the question initiating this article,sort out the primary purpose and analyze its contemporary value.Reviewing Mao Zedong’s press campaign thought,and summarizing its valuable experience have positive practical significance to promote journalism in the new era and create a new situation in the cause of socialism with Chinese characteristics.