Research On The Response Strategy Of Network Public Opinion Of D Municipal Government In The Era Of We Media

With the popularity of short video platforms such as Jitterbug and Racer,we have unknowingly entered the era of self-media.In the era of self-media,public opinion incidents are frequent and the network is full of negative public opinion all the time,which,if not stopped in time,will aggravate social discontent,affect the construction of social opinion system,hinder the normal development of daily work,distort the values of the public,reduce the credibility of government departments,bring all kinds of negative energy to the society,and destroy the harmony and stability of the society.As the leading and dominating authority in social management,government agencies have the obligation and responsibility to respond to online public opinion and to continuously improve their ability to respond to public opinion,enhance the credibility of government and maximize the public welfare of society.The popularity of modern electronic media,such as computers and short videos of mobile phones,makes the spread of online public opinion easier,and people have begun to get used to mastering all kinds of social information dynamically and in real time through these self-media electronic devices every day.The spread of online public opinion will make people’s sense of social state in a state of illusion.Therefore,the government needs to manage and control online public opinion to reduce or eliminate the spread of such online public opinion.In recent years,various unexpected events will also bring a lot of property losses and personal safety impacts to local people.How to correctly guide the development of online public opinion is something that the China government needs to consider.Internet public opinion itself is a double-edged sword,which can correctly guide the spread of various spirits and lead the social atmosphere to a stable and harmonious state.But on the other hand,untrue network information will also lead to people’s wrong guidance of time,confuse people’s audio-visual and bring many negative effects to society.How the government can guide the people correctly by controlling online public opinion is the most urgent problem to be solved at present.The article takes D city government’s response to online public opinion as the starting point to study the local government’s ability to govern online public opinion,analyzes various problems of D city government’s response to the Internet through survey data,deeply analyzes the deep-seated reasons behind the existence and proposes corresponding response measures.The case study method,comparative analysis method,and field research method are used to argue the ability of D city government to respond to online public opinion,combine the research content of domestic and foreign scholars,conduct an analytical overview,clarify the research content,establish a research framework,and conduct a questionnaire survey study on public opinion governance to analyze the government’s ability to respond to online public opinion.The questionnaire survey reveals that the government’s response to online public opinion has the problems of low government credibility,insufficient transparency of information,poor aftercare measures,relatively ordinary interaction ability,and inability to respond positively to public queries,and thus develops the analysis of the causes.Finally,the article proposes countermeasures around how to improve the government’s ability to respond to online public opinion: first,to establish advanced concepts of online public opinion governance,introduce the concept of collaborative governance,establish a correct view of political performance,and strengthen the construction of talent teams;second,to improve the response mechanism of public opinion emergency,effectively judge the early warning mechanism,improve the guidance and control mechanism,and do a good job in the construction of reply mechanism;third,the establishment of open government,the implementation of open information,establish active response mechanism,and improve the aftermath of public opinion;fourth,to enhance the participation of diversified subjects through specialized agencies,establish organs for public opinion management,the participation of multiple subjects,accepting social supervision;fifth,develop sound network opinion management technology,ensure sufficient funding,develop big data technology,and develop artificial intelligence technology;sixth,strengthening citizen education on network literacy,cultivate their ability to identify rumors,strengthen their legal awareness,and guide them to reasonably express their demands.It is hoped that through this study,it can provide a corresponding theoretical or practical reference basis for the government to respond to online public opinion.