Research On The Construction Of The Evaluation System Of The Elderly’s Intelligent Media Literacy In The Age Of Intelligent Media

Since the first year of intelligent media in 2016,the media driven by intelligent technology groups such as big data technology,Internet of things technology,intelligent algorithm and deep learning technology has shown the trend of " intelligent media" Intelligent media presents the subversive new media characteristics of "all things are media,man-machine integration and self-evolution" from the two levels of technology and users.With the opening of China ’s aging society at the same time in 2022,the elderly group is facing the double test of aging body and being alienated by intelligent media technology.Effectively improving the intelligent media literacy of this special group has become a key core issue to help build an " active aging " society in China.In order to more effectively understand the level of intelligent media literacy of the elderly group and achieve the purpose of improving the ability of intelligent media literacy of the group,this paper first introduces the theory of media literacy,combines the characteristics of the elderly group,clarifies the concepts of intelligent media literacy of the elderly,and analyzes the elements of the evaluation index system of intelligent media literacy of the elderly.Secondly,based on the implementation of the pre-test questionnaire,the exploratory factor analysis is used to screen the indicators and establish the index system.Then the confirmatory factor analysis is carried out through the formal questionnaire to clarify the index weight.Finally,the evaluation index of intelligent media literacy of the elderly group is divided into six factor dimensions,namely,intelligent media contact,knowledge,skills,morality,evaluation and consciousness.Combined with the factor dimension,SPSS was used to conduct an empirical analysis of the 284 valid questionnaires collected.It tried to discuss the strategies for improving the intelligent media of the elderly group from the four levels of government,society,family and individual,and played the linkage role of each subject to provide technical and emotional support for the improvement of the intelligent media literacy of the elderly group,so as to form a joint force within the whole society and help the elderly group effectively improve their intelligent media literacy.