Research On Network Public Opinion Management Based On Social Combustion Theory

With the development of the Internet and We Media,the network has become an important way of information dissemination to replace the traditional paper media.In this process,compared with the past,the spread of online public opinion has the characteristics of fast transmission speed,multiple transmission channels and deep impact on all aspects of social life.This change will inevitably put forward higher management requirements for the government.In recent years,online public opinion events have occurred frequently,and some have even evolved into offline mass events.And with the increasingly obvious capitalization of the Internet,the network media has also become the battleground for capital in many cases.Whoever controls the flow will get profits.The authenticity and usefulness of the underlying information gradually become less concerned.This series of problems have brought new challenges to public management.The "X city nanny arson case" has aroused wide repercussions in the society.The public opinion discussion triggered by the criminal case in 2017 has been very intense so far,and many of the issues related to the management of online public opinion deserve the consideration of scholars and the government.This paper takes the "social combustion theory" as the research theory,and selects the representative case-"Nanny arson case in X City" as the analysis object.Through the analysis of the results of the questionnaire and the in-depth analysis of the current situation of the use of Baidu statistical tools,we found out some problems in the management of online public opinion in China,and also summarized the adverse consequences caused by these problems.Finally,the feasibility scheme is proposed through the research and analysis of the theoretical framework.By designing a questionnaire,this paper has learned from many aspects the attitudes of netizens(all respondents are participants or recipients of the case event network communication)towards the event.It recorded the views and expectations of the masses on the event itself,the government,the media,relevant enterprises and people around.Through the analysis of the sample data,many data evidences that are helpful to the research of this topic are obtained.At the same time,this paper also introduced the official statistical tools of Baidu,and used big data to extract and count the heat,propagation speed,concerns,relevance,trend and government efficiency of events within a certain time range,finally forming the research background data.These data have provided great help for the final proposal.In terms of case analysis and research,based on the "social combustion theory",this paper divides the development logic of the case into the event itself causing concern-combustion materials,the spread of the Internet We Media-combustion promoter,the constant intensification of people’s emotions-ignition temperature.Each module was analyzed and discussed in detail,and the root cause of the problems was found out by integrating theory with practice.In the part of problem analysis,it mainly analyzes the current situation of network public opinion in China and the problems of government network public opinion management.Finally,in the part of improvement measures,from the three aspects of controlling the production of combustion materials,controlling the catalyst of combustion aids,and controlling the ignition temperature,the paper puts forward the corresponding improvement suggestions for the government network public opinion management,and explores a better government network public opinion management scheme.The whole process of case analysis and action suggestion has been fully demonstrated according to the theoretical framework,hoping to put forward an effective and stable government network public opinion management plan in the increasingly complex and sharp network public opinion events.