Research On The Optimization Of Government Functions In The Development Of Guiyang Tourism Industry

As the first of the ’ five happiness industries ’,tourism industry is a new force to promote the development strategy of new urbanization and agricultural modernization.In recent years,other relevant policies and systems have been introduced at the national level to promote the large-scale release of national tourism demand.The tourism industry will develop rapidly,and the tourism economy will enter a new stage of mass tourism development.However,from the current situation of tourism industry development,most urban areas in China are still in the primary stage.How the government actively optimizes its functions in the tourism industry,and promotes the high-quality development of the regional tourism industry is a theoretical and practical topic with great research value.Guided by marketization,integration and digitization,Guiyang City promotes the integrated development of cultural tourism,and promotes the quality and upgrading of global tourism.It is ’ the first batch of national cultural and tourism consumption pilot cities ’ and’ China’s Outstanding Tourism Cities in 2020’.The development of Guiyang ’s tourism industry is of great significance for consolidating and expanding the achievements of poverty alleviation,effectively connecting with rural revitalization,and promoting high-quality economic and social development.This paper selects the government function of Guiyang government in tourism development as the research object,and uses the literature research method,field investigation method and comparative analysis method to study.Firstly,it expounds the related concepts of tourism industry and government function.On the basis of government function theory and service-oriented government theory,it is believed that the government mainly undertakes the five functions of overall planning,public service,market supervision,publicity and promotion,and talent training in the development of tourism industry.Summarize and refine the performance of the government ’s functions in the above five aspects in the development of Guiyang ’s tourism industry,analyze the problems existing in the functions of Guiyang ’s government in the development of tourism industry,analyze the causes of the problems,and learn from the development experience of domestic capital cities similar to Guiyang’s GDP.Propose countermeasures to help the Guiyang Municipal Government better perform its functions: First,give full play to the overall planning function to promote the realization of tourism planning;The second is to give full play to the public service function and improve the level of tourism service guarantee;Third,give full play to the market supervision function and promote the fair and orderly development of the market;Fourth,give full play to publicity functions and increase publicity efforts;Fifth,give full play to the talent cultivation function and strengthen the introduction and cultivation of tourism talents.