Research On The Application Of Algorithm Recommendation Technology To Enhance Discourse Power In Online Ideological And Political Education

The power of discourse in online ideological and political education is the reflection and embodiment of the leadership of mainstream ideology in cyberspace.The mastery and enhancement of the right of discourse in online ideological and political education is related to the future and destiny of a nation,and is an important prerequisite and guarantee for safeguarding the leadership of national mainstream ideology.With the rapid development of Internet technology and the maturity of cutting-edge information technologies such as big data and artificial intelligence,algorithm recommendation technology,as the base of cutting-edge information technology,has gradually affected various fields such as politics,economy,culture and social life,and promoted the process of social development.Clarifying the concept of discourse power in online ideological and political education and clarifying the internal relationship between algorithm recommendation technology and the discourse power in online ideological and political education are the key to studying the discourse power in online ideological and political education.The power of discourse in network ideological and political education is a kind of influence that network ideological and political educators transmit to the network audience ideological concepts,political views and moral norms that are consistent with the mainstream value of society to make them believe and follow.The development of algorithm recommendation technology also involves the field of ideological and political education,and it is important to clarify how platform media can use algorithm recommendation technology to shape the right of speech.The use of algorithm recommendation technology in platform media to shape discourse power has brought great challenges to the discourse power of online ideological and political education.These challenges are as follows: the influence of Internet ideological and political educators’ discourse is weakening;Network audience mainstream value consensus cohesion weakened;The leading force of the content value of the network ideological and political education discourse decreases;The complexity of network ideological and political education discourse environment is increasing.The development of things has two sides.While platform media use algorithm recommendation technology to shape the discourse power and affect the discourse power of online ideological and political education,online ideological and political education can also use algorithm recommendation technology to improve the effectiveness of online ideological and political education discourse communication,accurately filter wrong online information,and accurately set the topics of online ideological and political education discourse.At the same time,in the process of using algorithm recommendation technology in network ideological and political education to improve the discourse power of network ideological and political education,we should pay attention to the rational use of algorithm recommendation technology in network ideological and political education and the role of people in network ideological and political education.