Research On The Leading Strategy Of Mainstream Ideology In Fan Community

The spread of diverse ideas on the Internet has promoted the widespread rise of network communities based on emotional interconnection.Among them,the fan community is the normal interest circle group of the current entertainment mode,and "circle" interaction has become the mainstream social mode of the new generation of young people,which is dominated by star worship and supplemented by group interaction.As fan communities continue to evolve,extreme behaviors and controlling tendencies may arise,resulting in potential ideological impact,challenges to mainstream cultural identity and values,and unprecedented challenges to mainstream ideology.To address this issue,the Central Cyberspace Administration launched a "Clean,Clear,Orderly" campaign to regulate the entertainment industry and fan communities.Several notices were issued to improve the online environment,reduce irrational fan behavior,and provide a practical basis for effective governance of fan communities.This research focuses on the fan community,applies a Marxist cultural perspective,studies the intersection of mainstream ideology and subculture,engages in immersive observation and analysis,and examines the ideology,culture,behavior,emotions,and values of fans to enhance understanding.These problems often lead to negative online phenomena such as public opinion wars,moral conflicts,and dilution of mainstream viewpoint.This entertainment trend influences netizens’ attitudes towards mainstream idea.Therefore,it is imperative to prioritize the alignment of the fan base with the prevalent culture.By delving into the cultural progress of circular organizations,managing public opinion on network platforms,and proactively fostering a social environment,the fan community can effectively lead mainstream ideology and provide a solid foundation for promoting online ideological and political education.Examining the evolution of the fan community,dissecting fan alienation,exploring the psychology behind polarization,and devising effective coping mechanism.Fan communities are not just subculture derivatives,but rather a platform for diverse ideological exchanges,whether resistance or assimilation of ideologies.Platforms,funding,commerce,and even celebrities are the primary drivers of the polarization problem.In view of the influence of fans’ polarized behavior,we should purify the "fan circle" ecology from the outside and inside,strengthen the leading role of mainstream consciousness,maintain the dominant position of mainstream culture in the network field,and construct rules,norms,rationality,and rational fan community as a whole.