| As an important part of Marx’s thought,the thought of alienation still occupies an important position in his successors such as Lukacs and Institute for Social Research.Even today,the new elaboration and thinking of the alienation of artificial intelligence and the alienation of time are still the mainstream of discipline research.The study on the criticism and transcendence of digital alienation from the perspective of Marx’s theory of alienation is not only an important reflection of the development of Marxism,but also adheres to the theory of paying attention to reality,and enriching Marx’s view of alienation in the critical transcendence of digital alienation.The critical transcendental study of digital alienation firstly points out the positive role of information resources,as a new important means of production,in changing traditional labor forms and sublating traditional alienation,based on the sublating function of technological development on traditional alienation in the digital age,affirming that the great improvement of productive forces under the digital development laid the foundation for the realization of communism.Then it points out the incomplete sublation of traditional alienation and the emergence of new digital alienation.Secondly,it analyzes the connotation and root of digital alienation,takes the collusion of technology logic and capital logic as the fundamental follow to analyze digital alienation,points out that the change of thinking in the digital age and the new performance of capital are the causes of digital alienation,and points out that technology alienation of technology logic and data private of capital logic are the causes of digital alienation.It is pointed out that the connotation of digital alienation is a new manifestation of human alienation under the technological development represented by big data and the disorderly expansion and penetration of capital appreciation logic.In terms of the characteristics and manifestations of digital alienation,this paper takes Marx’s analysis of alienated labor as a logical follow,and points out the new connotation of digital alienation labor in four basic characteristics,namely,the alienation of labor product data,the alienation of digital labor,and the emergence of the relationship between people who become data and data.In the aspect of negative expression,it points out the loss of social cohesiveness and network group polarization caused by information cocoon by technical logic and capital logic.The disclosure of human privacy and the ethical problems of being in the panoramic prison;And the excessive worship of instrumental rationality and the loss of value rationality;The digital poor and digital proletariat created by the data monopoly;The false value of traffic first is rampant;And negative phenomena such as the trap of consumerism,cultural risk and ideology hidden danger.Finally,the criticism and transcendence of digital alienation include the resolution path of technological logic,the critical path of capital logic and the transcendence path of the new form of human civilization as the guide of the future development of digital civilization.Specifically,the purpose of scientific and technological development is to maintain the free and all-round development of human beings.Accelerate the construction and maintenance of important databases;Adhere to the improvement of technology and the supervision of digital platforms,strengthen the construction of relevant laws and regulations.To break the data monopoly,to realize data sharing as an important path to criticize and sublate digital alienation;To construct a new platform,with the purpose of effectively dealing with information resources and data ownership issues,exploring fair and reasonable distribution methods,and building a positive role of big data;And implement digital education for all,improve the digital literacy of all people,resist the wind of profit,consumerism and other wrong values.The new form of human civilization,with its rich connotation of harmony between material and spirit,common prosperity,harmony between man and nature,manifested advantages of socialist system and socialist application of digital technology,puts forward the corresponding path for digital alienation transcendence.Then,the development direction of digital future is the construction of digital community of common destiny. |