| With the iterative upgrading of Internet technology,the public welfare crowdfunding industry tends to mature and gradually become a useful supplement to traditional public welfare undertakings.At present,the public welfare crowdfunding industry in China is still in the early stage of development.Although relevant laws and regulations have been introduced since 2016,and the overall industry supervision has been gradually strengthened,the public welfare crowdfunding platform is not mature enough in terms of operation and system,and there are still some fraudulent donation incidents.This not only caused damage to the public who participated in the donation,but also seriously hindered the development of public welfare crowdfunding in China.The resulting trust crisis may also be at risk of further expansion and spread.This paper reviews the literature on public welfare crowdfunding and trust crisis at home and abroad,and combines trust theory and crisis communication related theories to learn more about related research in the field of public welfare crowdfunding.Based on the online comment data on topics related to the public welfare crowdfunding trust crisis,this research will use text mining technology and grounded theory to explore the formation mechanism of the public welfare crowdfunding trust crisis,and then build a model of the formation mechanism of the public welfare crowdfunding trust crisis.Firstly,this paper uses Python software to crawl Weibo user comments related to public welfare crowdfunding trust crisis.Secondly,this paper use Pandas,Matplotlib,NLTK,Gensim and other Python libraries to preprocess and visualize the crawled text,and then perform machine training on the LDA model to complete topic extraction.Finally,based on the above data analysis results,the method of grounded theory is used to analyze the key factors that induce public welfare crowdfunding trust crisis and its formation mechanism.The study found that the history of the platform crisis,the events of the crisis of trust and the crisis response strategies adopted by the platform together constitute the public’s attribution of responsibility for the crisis of trust,which leads to the decline of the credibility of the public welfare crowdfunding platform,and then forms a crisis of trust.The three factors of help seeker,platform and institutional environment have been further disseminated and expanded through different information sources and channels.In such a crisis of trust situation,the public finally forms different willingness to participate through the process of psychological perception in three dimensions.The research results of this article provide theoretical guidance and policy recommendations for the government to improve relevant laws and regulations,lead the public to participate rationally in public welfare crowdfunding,and formulate rules and regulations for public welfare crowdfunding platforms. |
