Research On Anti-monopoly Regulation Of Platform Banning Behavior

In recent years,with the advent of the digital age,the platform economy has been developing vigorously in our country,and platform enterprises relying on network information technology have also continued to grow,and gradually affect people’s production and lifestyle.However,in the process of growth of new things,various risks and traditional rules will inevitably arise.Platform bans are a typical example.Due to the characteristics of the platform economy with cross-platform network effects and two-sided markets,platform companies have a natural monopoly.In the fierce market competition,the phenomenon of platform bans continues to appear.It not only disrupts the market competition order,infringes on consumer rights,but also inhibits innovation in the Internet industry.Therefore,whether platform bans need to be regulated by law,and what kind of regulation they are subject to are issues that need to be resolved urgently.From the perspective of anti-monopoly,this paper studies and analyzes the monopoly of platform banning behavior,trying to solve the dilemma of my country’s regulation of its behavior,and improve the anti-monopoly regulation of its behavior.The paper uses literature research method,case analysis method,interdisciplinary research method and other methods,combined with other departmental laws and economic theories,to collect a large number of relevant data of platform enterprises,and to study the regulation of platform ban behavior.This article believes that the platform bans implemented by some platform companies may constitute refusal to trade,so it is necessary to conduct anti-monopoly regulation on their behavior,which is not only a practical need to maintain the order of market competition,but also reflects the core value of anti-monopoly law.Target.However,as a new type of competition behavior,platform bans are concealed and targeted,which makes the anti-monopoly law difficult to regulate,which is generally reflected in the difficulty of applying relevant market definition methods to platform bans,the difficulty in determining the dominant market position of platform companies,and the difficulty in determining the market dominance of platform companies.Platform bans have made it more difficult to regulate antitrust.Therefore,this paper attempts to solve the problems faced by the anti-monopoly law regulating platform ban behavior,and proposes relevant solutions based on the principle of tolerance and prudence and the overall welfare standard.Emphasis is placed on rationally defining the relevant market of platform enterprises,flexibly using methods for determining market dominance,and improving anti-monopoly laws and regulations.