Research On The Construction Of Discourse Power Of Marxist Ideology In Colleges And Universities In The New Media Era

The ideological work of Marxism in colleges and universities is an important part of the ideological work system of the Party and the state.For Marxist ideology work in colleges and universities,it is very important to master the right to speak.Only with a firm grasp of the right of discourse can ideological and political education be carried out smoothly,socialist talents with both virtue and ability be cultivated,Chinese stories be told well,and the Chinese spirit be passed on.However,the rapid development of new media has a profound impact on college students’ study,life,behavior expression and value judgment.As a new information interaction field,new media provides a new opportunity for Marxist ideology work in colleges and universities,but it also faces many complex new challenges.Therefore,it is necessary to fully understand the influence of new media technology on the construction of the discourse power of Marxist ideology in colleges and universities,and fully grasp the problems faced by the construction of the discourse power of Marxist ideology in colleges and universities,so as to strengthen the leadership of the Party over the ideological work in colleges and universities,cultivate and consolidate the common ideological foundation of college students,and strengthen the ideal and belief.To make positive contributions to the long-term stability,prosperity and development of the Party and the country.Specifically,the thesis mainly includes five parts,the first part is the introduction,the rest is the body of the thesis.The first chapter is the introduction,which firstly expounds the research background and significance,and then studies and reviews the relevant literature on the construction of the discourse power of Marxist ideology in universities in the new media era.The second chapter defines and summarizes the concepts of new media,discourse right,Marxist ideology discourse right and its relationship with new media,so as to further pave the way for theory.The third chapter elaborates the theoretical basis of the construction of the discourse power of Marxist ideology in colleges and universities in the new media era,and highlights the importance and necessity of the construction of discourse power from the ideological thoughts of Marx and Engels and the ideological thoughts of successive Chinese leaders after the sinicization of Marxism.Chapter four comprehensively analyzes the opportunities and challenges brought by the new media era to the construction of the discourse power of Marxism ideology in colleges and universities in the new media era,which lays the foundation for the following solutions.Chapter five,based on the realistic challenges of chapter four combined with the characteristics of discourse power,puts forward the optimization path of the construction of discourse power of Marxist ideology in universities from three aspects.