Research On The Ideological Construction Of Chinese Universities In The New Media Er

The continuous innovation of information communication technology not only brings "surprises" to the "innovation" of people and the world,but also shapes different media "forms" in the long history.new media,as the great changes in information communication technology bring media phased growth of the "wake up" the status "new",in the ear of implanted into every aspect of our life,every corner,has caused profound change people’s way of life.Especially,media platforms represented by wechat,Weibo,Douyin,blog and forum are favored and favored by teachers and students in colleges and universities.The application and development of new media technology and platform in colleges and universities has expanded the platform and provided a new carrier for the spread of Marxism in Chinese colleges and universities.On the other hand,through the new media platform,the world’s various ideologies,cultures and values,Including the advanced and backward,healthy and decadent communicate,clash and blend with each other in a more rapid and convenient way.Such diverse ideas and values are surging and colliding with each other,as well as the rising tide of anti-globalization and the global ravages of COVID-19.It is bound to impact the guiding position of Marxism in the field of ideology in colleges and universities in China,and make the construction of mainstream ideology in colleges and universities in China face both "constant" and "variable".Facing both "increment" and "decrement";Facing both "opportunities" and "challenges",based on this,strengthening the ideological construction of China’s universities in the era of new media has become an important subject for us to face.Centering on this important topic,this paper,based on the basic principles of historical materialism,uses methods such as the combination of questionnaire and case interview,cross research method,the combination of logic and history,and the combination of horizontal comparison and vertical comparison,to put the ideological construction of Chinese universities in the development process of the new media era.Grasp the era background of ideological construction in colleges and universities,historical evolution,development trend and its basic rule,to explore the main content of the ideological construction of colleges and universities in our country,basic principles,key points and basic ideas of rot,and in view of the new media era in colleges and universities in our country the main problems of ideological construction,put forward the implementation of the corresponding path and innovative solutions.In addition to the introduction,there are six chapters:Chapter one is the theoretical basis of the ideological construction of Colleges and universities in China in the new media era.This paper focuses on the scientific connotation of the new media and he new media era,and combs the theoretical sources of the ideological construction of colleges and universities in China in the new media era.Firstly,the connotation and characteristics of the new media era are defined and interpreted based on the interpretation of relevant theories of new media by Chinese and foreign scholars according to the hierarchical logical structure.Secondly,it focuses on the dialectical relationship between new media and university ideology,and clarifies the positive and negative effects of new media on the construction of university ideology.Again,in the new media era and the construction of ideology,on the basis of relevant theoretical interpretation and interpretation,further excavate the marxist classical writer’s theory of ideology,the university ideology construction of our party leaders with theory and marxist theory of the mass media,as a new media era ideology construction in colleges and universities to lay the theoretical foundation.Chapter two,the enlightenment from the experience of the ideological construction of Chinese universities since the founding of new China.This paper focuses on the development process,practical exploration and practical enlightenment of the ideological construction of colleges and universities in China since the founding of new China.Firstly,according to the historical background and achievements of the ideological construction of colleges and universities in China since the founding of new China,the ideological construction of colleges and universities in China is divided into four historical periods: tortuous development period,heavy damage recovery period,in-depth promotion period and vigorous development period.Second,from the ideological construction of colleges and universities in our country become a comb in the growth process of new China in 73 since the practice of the construction of the ideological content of colleges and universities in our country,mainly including adhering to the party’s leadership to the university ideology,adhere to the socialist direction of running,pay attention to the education function of ideological and political lesson,creating a favorable ecological environment and insist on innovation in five aspects of content;Finally,based on since the founding of our country’s practice to explore the basic content of ideological construction in university,summed up the reality enlightenment of ideology construction in colleges and universities,namely,to strengthen the leadership of the party,play a role of main channel of education courses education ideology,adhere to the "student-centered",the increase of capability of governance of network space and maintaining construction keep pace with The Times.Chapter three,the current situation of ideological construction in colleges and universities in China in the era of new media.This paper focuses on the analysis and interpretation of the current situation and causes of the ideological construction of colleges and universities in China in the new media era,and objectively analyzes the opportunities faced by the ideological construction of colleges and universities in China in the new media era.First of all,on the basis of reading a large number of relevant literature,to write the "new media era of our country college students ideological status quo survey questionnaire and interview outline,college teachers through the different categories 30 national universities,colleges and universities teachers and students of different ages to interview and questionnaire,makes every effort to accurately reflect the new media age the actual status of the ideological construction in colleges and universities;Second,the questionnaire survey of college students ideological situation and college teachers on the basis of interviews,summed up the new media era in China was generally positive ideological construction in university,a lot of outstanding achievements,however,we also can not be ignored is that with the party and the people about the ideology of "separation" effectiveness goal,there is still a big gap between;Thirdly,with the "problem consciousness" as the fundamental guidance,the current negative factors affecting the healthy development of the ideological construction of colleges and universities in China are summarized,including the challenges brought by the complex and changeable external environment,as well as the challenges brought by its own imperfect mechanism,which can be said to be the result of the interweaving of internal and external factors.Finally,based on the detailed analysis of the existing problems and their causes,combined with the era background of the ideological construction of colleges and universities in China in the era of new media,find out the era opportunities for its construction and development.Chapter four,the basic framework of the ideological construction of colleges and universities in China in the new media era.This paper mainly analyzes the main contents,basic principles,key points and basic ideas of the ideological construction of colleges and universities in China in the new media era.First of all,based on the fundamental task and current situation of the ideological construction of colleges and universities in China in the new media era,the main contents of the construction include mainstream ideological education,the construction of collaborative education environment,campus culture construction and the guidance of network public opinion.Secondly,the ideological construction of colleges and universities in China in the new media era has its own characteristics and development rules,and has its own basic principles that should be followed,that is,the principle of party spirit,problem-oriented principle,moral education priority principle and joint management principle;Thirdly,on the basis of digging the main contents and basic principles of ideological construction in Colleges and universities in China in the new media era,In the new media era,the ideological construction of colleges and universities in China must focus on three "key points" : base on the starting point,find the right entry point and recognize the power point.Finally,as a systematic project in the era of new media,the ideological construction of colleges and universities in China needs to play the combined role of collective wisdom,namely,the basic construction ideas of adhering to scientific planning,strengthening the main responsibility,expanding the construction space and improving the incentive mechanism.Chapter five,the implementation path of the ideological construction of Colleges and universities in China in the new media era.Based on the basic framework of the ideological construction of colleges and universities in China in the new media era,the basic path of the ideological construction of colleges and universities in China in the new media era is figured out.First,strengthen the guidance of new ideas.We should integrate the cultivation and practice of socialist core values into the whole process of ideological construction of colleges and universities in China in the new media era,answer the core proposition of "three whys" well,and forcefully expose and counter all kinds of bad social trends of thought.Secondly,strengthen the subject consciousness.The leading cadres in colleges and universities play the leading role in the ideological construction of colleges and universities,the teachers of ideological and political courses play the key role,the backbone forces play the key role in the ideological construction of colleges and universities,and the college students play the main role.Thirdly,strengthen the construction of ideological and political courses,campus culture,network platform and other positions,and constantly expand the space of ideological construction in China’s universities in the new media era;Again,integrate construction resources.Including the integration of position resources,integration of internal and external resources,integration of online and offline resources and integration of resources from different departments to form a joint management mechanism;Finally,through the construction of safety education system,safety responsibility evaluation system,safety guarantee system and safety work discourse system to build a strong ideological security line of China’s universities in the new media era.Chapter six,the innovative exploration of the ideological construction of Colleges and universities in China in the new media era.From the aspects of idea,content,form,carrier and space,the paper seeks the innovative path of the ideological construction of Chinese universities in the new media era.First of all,the concept of innovation: the use of big data,sets up the construction of large propaganda,demands for ideological "use of big data,sets up large propaganda" concept has the correct understanding,actively promote the college teachers and students’ use of big data,sets up large propaganda "accomplishment and strengthen the" use of big data,sets up large propaganda "concept of publicity and guidance;Secondly,content innovation.Combining social hot spots,creating school-based characteristics and embedding students’ concerns,creating content of The Times,characteristics and richness;Again form innovation.Through pictures,words,figures and things to reflect the novelty of the form,through classroom teaching,new media,example demonstration to create a variety of forms and through artistic language,artistic performance and artistic modeling to reflect the form of art;Thirdly,carrier innovation.By effectively utilizing virtual carrier,excavating hidden carrier and paying attention to leisure education,the form of ideological construction in colleges and universities in China in the new media era should be virtualized,hidden and life-like.Finally,spatial innovation.The digitalization,ecological and integration of the ideological construction space of colleges and universities in China in the new media era can be realized by building digital campuses,creating a positive network ecology and creating multiple and multi-domain integration.