Research On The Service Function And Optimization Of Government Short Video

At present,the rapid development of information technology has accelerated the pace of media integration.The arrival of 5G provides more opportunities and possibilities for the comprehensive application of big data and artificial intelligence,and also continuously expands the carrier,channels,methods and means of government management.The emergence of network short video has greatly improved the efficiency of information transmission,brought new opportunities for the development of government affairs communication,but also put forward new requirements for government management and service,government affairs short video came into being.The properties of mobile,visual,user-friendly and interactive make short videos of government affairs show great potential in promoting the openness of government affairs,strengthening the interaction between the government and the people,building social consensus and innovating social governance,affecting all aspects of people’s lives.This paper focuses on the service function of government short video,adopts the methods of literature analysis,case analysis and interview to study and analyze the existing problems and reasons of the current government short video service function,and tries to provide constructive suggestions for the optimization and improvement of government short video service function.The study found that in the process of rapid development of short government videos,problems such as unclear account positioning and operation design,one-sided assessment and evaluation standards,lag in operation and management experience,weak talent team construction,platform barriers and departmental business decoupling occurred,leading to the frequent occurrence of "zombie account","pan-entertainment","no interaction,no service" and "fragmented governance".The service function of government short video is limited.This paper attempts to use the theory of mimicry environment to shape short video platform into a "network mimicry environment".It proposes to use short video of government affairs to guide the healthy development of "mimicry environment",spread positive social energy,realize the value of assisting the government to regulate social behavior,guide public opinion in an orderly way,and promote social harmony and stability.It also uses the theory of new public service.It is proposed to fully explore the effectiveness of platform media such as government short video to assist government management and service,improve government administrative efficiency by virtue of the advantages of media integration and technology drive,and provide more public services by using short video platform.At the same time,using matrix management theory,it is proposed to standardize management,optimize resource integration and clarify function positioning.We will build a new matrix system of "two micro,one end and one video" in government affairs and new media,featuring mainstream guidance,overall linkage and collective voice.We will break the barriers of media technology and departmental institutions and mechanisms,and achieve media integration,data sharing,community-level burden reduction and governance upgrading.In the face of opportunities and challenges in the "Internet Plus" era,government departments at all levels should actively adapt to technological changes,grasp the law of development,and achieve "heart-oriented" services,so that short videos of government affairs are not only a tool for simple government affairs disclosure and information release.It has also become an important channel,starting point and position for contacting and serving the masses,realizing authoritative guidance,exploring smart government management and service mode,and improving social governance ability.